What do advertisers think of online advertising?
Internet
InternetWhat impact do advertisers believe online advertising has and how important is it in the media mix? Search.ch, the online platform, wants to find out exactly and is launching a survey of advertisers together with market researcher Dr. Pascal Sieber & Partner. The questionnaire can be found at www.poll.search.ch. The results will be summarized in a study and presented at the X'04 marketing fair in Zurich.
