What brings donations?
Advico Y&R has launched a new fundraising campaign for Heks that offers a realistic answer to the question of whether donating actually makes sense.
Poverty, war, environmental pollution, exploitation. The state of the world is increasingly raising questions among donors. Is there any point in donating at all? Isn't it just a drop in the ocean?
The 2015 Heks collection campaign addresses these concerns. And answers them with a realism that is unusual for NGO advertising: it's true. Nobody can save the whole world - but the world of individuals. Like that of the Brazilian smallholder Cido, for example, who is the face of this year's campaign. Thanks to the support of the Hek, he now has his own land, an income and a future.
So if you're wondering whether donating makes sense, it's best to ask him. With this request, the TV commercial refers to the Campaign websitewhere Cido gives personal answers. In this way, the NGO is breaking new ground in dialog and demonstrating once again how big things can be achieved on a small scale.
This motto also applies to the realization of the TV commercial: only photos were used. The photos were taken by photographer and freelance Art & Creative Director Christian Bobst, who also realized the film. Each of the pictures was taken especially for the film and there is a story behind each one, which you can find out about in the photo reportage on the campaign website.
The TV spot as well as an online spot and banner are now available.
Responsible at Heks: Hanspeter Bigler (Head of Communications). Responsible at Advico Y&R: Martin Stulz (CD, lyrics), Christian Bobst (CD, photography, direction), Kerstin Schnyder, Selina Egger (consulting), Wolfgang Weigl (editing), Jingle Jungle (sound), Daniel Quadros Smith (scouting & recording supervisor).
