Wapico: Swiss rapeseed oil swings and fishes
In 2013, the Swiss Rapeseed Oil Commission is continuing its "Swiss rapeseed oil - the power flower" campaign, which has already been running for six years. As every year, the two new motifs will celebrate their premiere in spring, when the rapeseed is in golden yellow bloom in the fields.
The billboards feature two wrestlers and a fisherman. According to the agency, the wrestlers stand for origin and strength, the fishermen as a link to the omega-3 content in unusual surroundings. The posters will be continued in advertisements and other advertising material until fall 2013. KSR has further campaigns planned with the swingers.
Responsible at the Swiss Rapeseed Oil Commission: Stephan Scheuner (Managing Director), Anja Ledergerber ( Marketing & Communication). Responsible at Wapico: Olaf Pilleri (consulting & text), René Walker (CD), Lucien Cosandey (graphics), Jonas Steiger (consulting). Photography: Caspar Martig.
