Valais tourism campaign aims to attract more German-speaking Swiss
On November 10, Valais Tourism will promote the Alpine canton in German-speaking Switzerland in anticipation of the opening of the Lötschberg Base Tunnel on December 9.
On November 10, Valais Tourism is promoting the Alpine canton in German-speaking Switzerland ahead of the opening of the Lötschberg Base Tunnel on December 9. 14 towns in "Üsserschwiiz" are to be symbolically transformed into Valais suburbs, as reported by SDA. Thanks to the new connection through the Lötschberg, which will shorten the train journey by up to an hour, Valais is expecting 400,000 additional guests a year in future.
The people of Valais wanted to demonstrate their hospitality with events in German-speaking Switzerland. Delegations of around 1500 Valaisans will be promoting the region on November 10 with festivities in Zurich, Basel, Bern, Winterthur, Lucerne, Biel, Thun, Aarau, Liestal, Frauenfeld, Zug, Solothurn, Schaffhausen and Münsingen. In Zurich, the Bettmeralp region will represent Valais at the promotional event for the opening of the new Lötschberg tunnel on November 10. Crans-Montana will be a guest in Winterthur. According to the SDA, Zurich residents will be treated to a day of typical agricultural products from the immediate region on Bürkliplatz.
In an "official act", Valais, which has 13 stars as a symbol of the 13 districts in its cantonal coat of arms, will hand over a symbolic 14th star to the cities of German-speaking Switzerland. German-speaking Switzerland will thus become the 14th district of the tourist canton. The star, as a symbol of hospitality, will be officially presented to the Mayor of Zurich, Elmar Ledergerber, by State Councillor Jean-Michel Cina and the Mayor of Bettmeralp, Heidi Kreuzer, at a ceremony in the foyer of the town hall. In Winterthur, the celebration will take place on Neumarktplatz with Valais specialties and entertainment. As a gift from Bettmeralp and Crans-Montana, children from Zurich and Winterthur will be invited to spend a special day in Valais.
The people of Valais wanted to demonstrate their hospitality with events in German-speaking Switzerland. Delegations of around 1500 Valaisans will be promoting the region on November 10 with festivities in Zurich, Basel, Bern, Winterthur, Lucerne, Biel, Thun, Aarau, Liestal, Frauenfeld, Zug, Solothurn, Schaffhausen and Münsingen. In Zurich, the Bettmeralp region will represent Valais at the promotional event for the opening of the new Lötschberg tunnel on November 10. Crans-Montana will be a guest in Winterthur. According to the SDA, Zurich residents will be treated to a day of typical agricultural products from the immediate region on Bürkliplatz.
In an "official act", Valais, which has 13 stars as a symbol of the 13 districts in its cantonal coat of arms, will hand over a symbolic 14th star to the cities of German-speaking Switzerland. German-speaking Switzerland will thus become the 14th district of the tourist canton. The star, as a symbol of hospitality, will be officially presented to the Mayor of Zurich, Elmar Ledergerber, by State Councillor Jean-Michel Cina and the Mayor of Bettmeralp, Heidi Kreuzer, at a ceremony in the foyer of the town hall. In Winterthur, the celebration will take place on Neumarktplatz with Valais specialties and entertainment. As a gift from Bettmeralp and Crans-Montana, children from Zurich and Winterthur will be invited to spend a special day in Valais.
