Valais now appears under the Valais brand
The Valais region plans to market itself under the unified brand name “Valais.” With this umbrella brand, the Valais business community aims to raise its profile among visitors, consumers, and investors.
Valais now wants to market itself uniformly under the Valais brand. With this umbrella brand, the Valais economy wants to make itself better known to guests, consumers and investors. The new brand strategy was developed by the Valais Brand Association (VMV). The strategy and the choice of name are the result of broad-based market studies and consultation with all stakeholders and experts, according to a press release issued on Monday. Surveys, particularly in Germany, England and Switzerland, had shown that the general awareness of the word Valais was higher than that of the German-language name Wallis.
Despite the new brand identity, the name Valais will not disappear, especially in German-language communication. The VMV association recommends that its partners continue to communicate with tourists in their native language. Valais will only appear in the logo.
Despite the new brand identity, the name Valais will not disappear, especially in German-language communication. The VMV association recommends that its partners continue to communicate with tourists in their native language. Valais will only appear in the logo.
