Walkman Revival
Musik Grey is breathing new life into Sony's legendary Walkman sub-brand.
Music Sony breathes new life into the legendary Walkman sub-brand with a range of new MP3 players. The radio campaign developed by Grey focuses on two products: An MP3 player for sports enthusiasts and an MP3 player for sound enthusiasts. Both devices have functions and features that you won't find in the competition. For example, a calorie counter and distance meter. The radio campaign has been running throughout Switzerland from mid-November to the beginning of December.
