Walker advertising moves out
The campaign for Amnesty International is a hit. The Walker agency has not only won numerous awards for its work, but has also been commissioned by Amnesty International Denmark to create a version tailored to their needs.
The campaign for Amnesty International is a hit. The Walker agency has not only won numerous awards for its work, but has now also been commissioned by AI Denmark with a corresponding adaptation. "Not here, but now" is the slogan on the effective posters designed by the Zurich-based Walker advertising agency on behalf of Amnesty International. The campaign resulted in a twenty-fold increase in visitors to the Amnesty website. It also caught the eye of the Danish campaign manager. As a result, she even commissioned Walker to adapt the campaign, according to a press release.
From July 25, the "Not here, but now" posters will make an impact in Denmark's five largest cities. Originally, Walker had staged scenes of torture in an urban, Swiss setting to draw the public's attention to the constant use of torture. For the Danish campaign, Federico Naef, who had already photographed the Swiss campaign, traveled as far as Scandinavia with his camera.
An adaptation for the American market is also currently being considered.
From July 25, the "Not here, but now" posters will make an impact in Denmark's five largest cities. Originally, Walker had staged scenes of torture in an urban, Swiss setting to draw the public's attention to the constant use of torture. For the Danish campaign, Federico Naef, who had already photographed the Swiss campaign, traveled as far as Scandinavia with his camera.
An adaptation for the American market is also currently being considered.
