Walker wins Rega budget

 The Walker advertising agency is flying high: Rega, recently named Switzerland's most respected brand by market research company IHK-GfK, has entrusted its communications to the Zurich agency. Walker prevailed in a demanding evaluation, as detailed in a press release. The creative agency was able to convince Rega's management during a strategy presentation. Walter Stünzi, Head of Communications at Rega, is quoted in the press release as saying: "This campaign makes the value of Rega patronage clear in a plausible and playful way. Starting in French-speaking Switzerland, this communication will further anchor patronage nationwide." The first works, including a cinema and TV commercial, will be shown this fall.