Walker: Everyday life explained for Kein & Aber
The Walker advertising agency has created an ad campaign for its new client, Kein & Aber. The campaign promotes a small booklet designed to help us navigate the big and small decisions of everyday life.
"If you already know you want this book, it's probably not for you.
You". With this line, printed on its banderole, a small
black booklet is currently attracting attention in bookshops. In 50 short chapters, the complex interrelationships of our lives are radically simplified and illustrated using simple graphic models. The book is published by Kein & Aber.
The Walker advertising agency, which won the publisher as a new customer, has realized an advertising campaign for Germany and Switzerland. The result is a series of entertaining subjects that announce the publication with a great deal of humor.
The first ad motif of the series can be seen in the current Sunday press
and picks up on a typical male insecurity. "How much to tip
me and how do I affect the staff?" With the help of a dry PowerPoint presentation
explains from what amount the tip for the waitress' daughter becomes a
becomes an invitation to sexual intercourse. And when you run the risk of
to be confused with the miser Ingwar Kamprad.
Further advice such as "What do I say during sex and what is better
not" will follow before Christmas. The book is now available to buy in bookshops.
Responsible at Kein & Aber: Peter Haag (publisher). Responsible at Walker Advertising Agency: Martin Arnold (text), Nik Hodel (AD), Marianne Friedli (AD), Pius Walker (CD), Patricia Meneghin (consulting).
> To the display
You". With this line, printed on its banderole, a small
black booklet is currently attracting attention in bookshops. In 50 short chapters, the complex interrelationships of our lives are radically simplified and illustrated using simple graphic models. The book is published by Kein & Aber.
The Walker advertising agency, which won the publisher as a new customer, has realized an advertising campaign for Germany and Switzerland. The result is a series of entertaining subjects that announce the publication with a great deal of humor.
The first ad motif of the series can be seen in the current Sunday press
and picks up on a typical male insecurity. "How much to tip
me and how do I affect the staff?" With the help of a dry PowerPoint presentation
explains from what amount the tip for the waitress' daughter becomes a
becomes an invitation to sexual intercourse. And when you run the risk of
to be confused with the miser Ingwar Kamprad.
Further advice such as "What do I say during sex and what is better
not" will follow before Christmas. The book is now available to buy in bookshops.
Responsible at Kein & Aber: Peter Haag (publisher). Responsible at Walker Advertising Agency: Martin Arnold (text), Nik Hodel (AD), Marianne Friedli (AD), Pius Walker (CD), Patricia Meneghin (consulting).
> To the display
The book.
