Walder Werber is campaigning for the new weekly newspaper Regio.ch.
Walder Werber is campaigning for the new weekly newspaper Regio.ch.
The ZO weekly newspapers have entrusted the Walder Werber agency in Uster with the launch campaign for their weekly newspaper Regio.ch. The campaign consists of a poster and advertising campaign, a 3D mailing and accompanying measures.
Walder Werber has made the claim "Close to you" the main message. Under the same motto, the agency launched a regional casting "to find people who could convey this campaign", as Sandro Walder, the agency's overall manager, explains. Protagonists were found who would make the viewer smile by taking the claim as literally as possible. The message: in the new Regio.ch you can read what really concerns the people of the Zurich Oberland.
The campaign was supported by sending a 3D mailing to potential customers and communication managers. When the mailing is opened, five different colored eyes look out at the surprised recipient. The five eyes stand for five regional editions. "This is where you become instantly eye-catching", the text reads. To ensure that the gift is still fun even after the advertising effect, the "eyes" conceal a marble game with instructions.
Andreas Panzeri
Walder Werber has made the claim "Close to you" the main message. Under the same motto, the agency launched a regional casting "to find people who could convey this campaign", as Sandro Walder, the agency's overall manager, explains. Protagonists were found who would make the viewer smile by taking the claim as literally as possible. The message: in the new Regio.ch you can read what really concerns the people of the Zurich Oberland.
The campaign was supported by sending a 3D mailing to potential customers and communication managers. When the mailing is opened, five different colored eyes look out at the surprised recipient. The five eyes stand for five regional editions. "This is where you become instantly eye-catching", the text reads. To ensure that the gift is still fun even after the advertising effect, the "eyes" conceal a marble game with instructions.
Andreas Panzeri
