Walder,Werber: Image film for Müller-Steinag

Concrete shapes our environment, the living space of all of us, our everyday life - and thus our entire life in many different ways. Or to put it another way: Müller-Steinag builds the world. Reason enough for Walder,Werber to honor the elementary building material as well as the competencies of the company in an image film. Reference projects, urban environments, renaturalized landscapes - typographically and rhythmically speaking, the content meanders through a photo-realistic, animated visual world of 3D and stop-motion effects. Together, this results in a spectacular presentation of the company and the building material. The "Swissbau" trade fair could not have been more fitting as the stage for the premiere.

Walder,Werber developed the idea, concept, storyboard and text for the image film. The agency was also in charge of the realization. Once again, Walder,Werber relied on the close cooperation with the animation studio Le Mob and the film production company Encore Pictures.

Responsible at Müller-Steinag Group: Bruno Ruesch (Head of Marketing Communications). Responsible at Walder,Werber: Sandro Walder (overall management); Stefan Moeschlin (concept/text), Caroline Breitenmoser (graphics); Melanie Poltéra (consulting). Motion Design: Bart Wasem (Le Mob). Film production: Anna-Lena Carl (Encore Pictures). Sound Studio/Sound Design: Gregor Rosenberger (Jingle Jungle).