Better safe than sorry
FK&P Exaggerate the Shortcomings of Alternatives to Siemens Fire Safety
FK&P dramatize unsatisfactory alternatives to Siemens Fire SafetyBy Simone Keller Six months after their first joint appearance, Siemens Building Technologies is once again relying on Felber Kristofori & Pinzon. The agency comes up with unusual "protective measures" for Fire Safety.
Image-guarding bodyguards, shark tanks in front of skyscrapers or airports on mountain peaks: this is how the creative minds at Felber Kristofori & Pinzon (FK&P) presented the alternatives to the security systems of Siemens Building Technologies (SBT) at the end of March. The team has been responsible for the communication of the Siemens Group, which was founded four years ago, since April 2001. Alongside Securiton and Tyco, SBT is one of the leading system integrators in Switzerland.
This month saw the global launch of Siemens Fire Safety, which is intended to raise the division's profile and establish SBT as the market leader for Total Fire Protection. As with Security Systems, the FK&P team led by CD Rudy Felber is also dramatizing (im)possible alternatives to the solutions from Siemens Building Technologies for Fire Safety. Although very similar in appearance, the two campaigns are unmistakably different: the current campaign focuses on the interior of buildings.
Preventive fire protection is very important in Switzerland, not least because of the strict requirements imposed by the authorities and cantonal building insurance companies. The Fire Safety Division accounts for 21.5 percent of SBT's turnover of four billion euros generated in the last nine months.
Fire alarm systems also continue to generate the largest share of sales within the Association of Swiss Installers of Security Systems (SES), which brings together the leading specialist companies in the Swiss security industry. Contrary to expectations, the events of last fall did not have an impact on the security industry, as Securiton Director and former SES President Beat Müller explains.
Although service providers such as Securitas "benefited" in the short term after the attack in Zug, there were no concrete effects such as additional orders or new customer segments. Müller: "Security does not increase productivity. As long as nothing happens, companies prefer to invest in profitable activities".
Image-guarding bodyguards, shark tanks in front of skyscrapers or airports on mountain peaks: this is how the creative minds at Felber Kristofori & Pinzon (FK&P) presented the alternatives to the security systems of Siemens Building Technologies (SBT) at the end of March. The team has been responsible for the communication of the Siemens Group, which was founded four years ago, since April 2001. Alongside Securiton and Tyco, SBT is one of the leading system integrators in Switzerland.
This month saw the global launch of Siemens Fire Safety, which is intended to raise the division's profile and establish SBT as the market leader for Total Fire Protection. As with Security Systems, the FK&P team led by CD Rudy Felber is also dramatizing (im)possible alternatives to the solutions from Siemens Building Technologies for Fire Safety. Although very similar in appearance, the two campaigns are unmistakably different: the current campaign focuses on the interior of buildings.
Preventive fire protection is very important in Switzerland, not least because of the strict requirements imposed by the authorities and cantonal building insurance companies. The Fire Safety Division accounts for 21.5 percent of SBT's turnover of four billion euros generated in the last nine months.
Fire alarm systems also continue to generate the largest share of sales within the Association of Swiss Installers of Security Systems (SES), which brings together the leading specialist companies in the Swiss security industry. Contrary to expectations, the events of last fall did not have an impact on the security industry, as Securiton Director and former SES President Beat Müller explains.
Although service providers such as Securitas "benefited" in the short term after the attack in Zug, there were no concrete effects such as additional orders or new customer segments. Müller: "Security does not increase productivity. As long as nothing happens, companies prefer to invest in profitable activities".
