Learned from Bertolt Brecht
Daniel Bieri has been Senior Art Director at DDB Zurich since April 2.
Daniel Bieri has been Senior Art Director at DDB Zurich since April 2. "To achieve great things, it's best to start small." Looking back, the new Senior AD of DDB in Zollikerberg would like to consider this motto as one of his life maxims. "Born and raised in the village, I achieved my success in small but sure steps," says the Entlebuch native. He learned the graphic design trade from scratch as an apprentice in Lucerne. Bieri spent his years of training and traveling as a junior art director and freelancer for various agencies such as Wirz, Aebi/BBDO and Wyler Werbung. "If you don't change, you won't stay the same" was the motto borrowed from Bertolt Brecht when Daniel Bieri "needed a new kick" five years ago. As a Senior AD, he joined Jung von Matt in Hamburg and worked on accounts such as Minolta, Audi and BMW. After 18 months, Bieri finally discovered "the alternative for a new attitude to life": he threw himself into the vibrant capital city life of Berlin.
He repeatedly worked there as a freelance AD for the newly founded DDB Berlin until "an interesting offer" from the then creative director for a permanent position lured him. "For purely private reasons", Bieri returned to Switzerland at the beginning of this year, where he once again "succumbed to the allure of DDB" in Zurich. "Not just because my initials are in the DDB logo, of course," he jokes. "Owner-managed agencies live the idea of their owners. With network agencies, on the other hand, an idea can become a philosophy," the new Senior AD is convinced.
Bieri was attracted to DDB Zurich by the interesting tasks and small but talented team that awaited him there. With Patrick Lienert as CD and Kaspar Loeb as CEO, DDB Zurich also has "two people who create an inspiring and human atmosphere". For him, DDB is a network "that is not only characterized by pioneering
creations, but also through exceptional team spirit." In addition, every DDB branch can count on the support of others in the network when it comes to managing a large budget.
Daniel Bieri is currently experiencing this particularly in his campaign for McDonald's. DDB Chicago has grown up with this client over the years. This brand know-how now needs to be utilized if DDB Zurich wants to "link McDonald's as closely as possible with fun and joie de vivre and integrate this even more homogeneously into the Swiss emotional world". Bieri, the creative manager for McDonald's, hopes to create "eye-catching, entertaining and opinion-forming advertising" for this brand.
Bieri became a new member of ADC Switzerland in the fall of 2002. "Of course it's a compliment to be invited to join the ADC," he says happily. However, his primary focus in this club is not on personal interests. "Transience is the biggest flaw in our work," he says. But with its yearbook, the ADC is countering this transience with something that allows advertising to be remembered as a piece of contemporary history. "Because outstanding work gains additional significance if everyone can build on it. And by honoring the best creative work every year, the ADC also manages "to make the advertising world forget for a few brief moments that it is really just a mistress of the economy.
Daniel Bieri, who describes himself as a "humanist", loves being with other people in his free time. His hobbies include cooking for friends and late-night discussions. He doesn't need others because his job is too varied for him to need his own leisure activities.
Andreas Panzeri
He repeatedly worked there as a freelance AD for the newly founded DDB Berlin until "an interesting offer" from the then creative director for a permanent position lured him. "For purely private reasons", Bieri returned to Switzerland at the beginning of this year, where he once again "succumbed to the allure of DDB" in Zurich. "Not just because my initials are in the DDB logo, of course," he jokes. "Owner-managed agencies live the idea of their owners. With network agencies, on the other hand, an idea can become a philosophy," the new Senior AD is convinced.
Bieri was attracted to DDB Zurich by the interesting tasks and small but talented team that awaited him there. With Patrick Lienert as CD and Kaspar Loeb as CEO, DDB Zurich also has "two people who create an inspiring and human atmosphere". For him, DDB is a network "that is not only characterized by pioneering
creations, but also through exceptional team spirit." In addition, every DDB branch can count on the support of others in the network when it comes to managing a large budget.
Daniel Bieri is currently experiencing this particularly in his campaign for McDonald's. DDB Chicago has grown up with this client over the years. This brand know-how now needs to be utilized if DDB Zurich wants to "link McDonald's as closely as possible with fun and joie de vivre and integrate this even more homogeneously into the Swiss emotional world". Bieri, the creative manager for McDonald's, hopes to create "eye-catching, entertaining and opinion-forming advertising" for this brand.
Bieri became a new member of ADC Switzerland in the fall of 2002. "Of course it's a compliment to be invited to join the ADC," he says happily. However, his primary focus in this club is not on personal interests. "Transience is the biggest flaw in our work," he says. But with its yearbook, the ADC is countering this transience with something that allows advertising to be remembered as a piece of contemporary history. "Because outstanding work gains additional significance if everyone can build on it. And by honoring the best creative work every year, the ADC also manages "to make the advertising world forget for a few brief moments that it is really just a mistress of the economy.
Daniel Bieri, who describes himself as a "humanist", loves being with other people in his free time. His hobbies include cooking for friends and late-night discussions. He doesn't need others because his job is too varied for him to need his own leisure activities.
Andreas Panzeri
