Infected by the virus
Competition Maren Beck from Zogg, Kettiger, Gasser has won the first Snap Viral Spot Contest with her idea "Stamp".
Competition Maren Beck from Zogg, Kettiger, Gasser has won the first Snap Viral Spot Contest with her idea "Stamp".
Successful premiere for a competition: 95 concepts from Switzerland, Germany and Austria have been submitted to Snap Film. Whoever had the best idea for a commercial on the subject of "deodorant" can now have their concept realized free of charge by the producers at Snap Film and put online worldwide.advertisers, journalists, students, directors, marketing managers, editors and architects took part in the creative competition. "Most of the ideas were of high quality and creative value," says producer Michael Kindermann from Snap Film. Storyboards, mood films, image references, music suggestions and scripts were submitted. Some participants created entire campaign presentations.
The winner was the idea "stamp" by Maren Beck, copywriter at the advertising agency Zogg, Kettiger, Gasser in Zurich. The idea (see below) was chosen because it is surprising and funny. It is also clear and understood by everyone. These are important qualities for a viral ad to be sent around the world.
Places 2 to 8 went to Kim Sokola, Junior AD/Graphic Designer at Wirz Werbung, Yves Peitzner, Director from Munich, Marco Iezzi, Editor at SF, Thomas Glass and Geoff Phillips, Saatchi & Saatchi Simko, Micky Suelzer, Director from Berlin, Markus Breuer from Getty Images Germany and H.R. Neuschweitzer from Zurich.
The next step is a production meeting with Maren Beck, Snap Film director Luzius Rüedi and producer Michael Kindermann. At this meeting, the settings and the dramaturgy of the commercial will be discussed and the production logistics will be determined. Production of the viral commercial is scheduled for the end of October.
With the Snap Film Viral Spot Contest, Snap Film and Demeulemeester Publicité, together with partners Treibhaus, Hastings and Go Viral, want to give creative people the opportunity to realize their ideas in a spot and draw attention to the young advertising film and marketing method of viral marketing.
Synopsis of the "stamp" idea "We are here
on a well-filled bus. It's summer, people are wearing shorts. And as the bus has no air conditioning, the passengers are sweating. Two Japanese tourists are sitting on a bench, writing postcards during the journey. Right next to them is a man in a sleeveless shirt who is holding on to the grab rail above them, exposing his armpit. He is sweating. One of the Japanese men has finished writing his postcard and takes out a stamp. He holds it in his hand indecisively for a moment, then looks around from left to right, finally wets it in the armpit of the man standing next to him and sticks it on the postcard as if nothing were wrong. The following is Packshot/Claim/Super.Andreas Panzeri
Successful premiere for a competition: 95 concepts from Switzerland, Germany and Austria have been submitted to Snap Film. Whoever had the best idea for a commercial on the subject of "deodorant" can now have their concept realized free of charge by the producers at Snap Film and put online worldwide.advertisers, journalists, students, directors, marketing managers, editors and architects took part in the creative competition. "Most of the ideas were of high quality and creative value," says producer Michael Kindermann from Snap Film. Storyboards, mood films, image references, music suggestions and scripts were submitted. Some participants created entire campaign presentations.
The winner was the idea "stamp" by Maren Beck, copywriter at the advertising agency Zogg, Kettiger, Gasser in Zurich. The idea (see below) was chosen because it is surprising and funny. It is also clear and understood by everyone. These are important qualities for a viral ad to be sent around the world.
Places 2 to 8 went to Kim Sokola, Junior AD/Graphic Designer at Wirz Werbung, Yves Peitzner, Director from Munich, Marco Iezzi, Editor at SF, Thomas Glass and Geoff Phillips, Saatchi & Saatchi Simko, Micky Suelzer, Director from Berlin, Markus Breuer from Getty Images Germany and H.R. Neuschweitzer from Zurich.
The next step is a production meeting with Maren Beck, Snap Film director Luzius Rüedi and producer Michael Kindermann. At this meeting, the settings and the dramaturgy of the commercial will be discussed and the production logistics will be determined. Production of the viral commercial is scheduled for the end of October.
With the Snap Film Viral Spot Contest, Snap Film and Demeulemeester Publicité, together with partners Treibhaus, Hastings and Go Viral, want to give creative people the opportunity to realize their ideas in a spot and draw attention to the young advertising film and marketing method of viral marketing.
Synopsis of the "stamp" idea "We are here
on a well-filled bus. It's summer, people are wearing shorts. And as the bus has no air conditioning, the passengers are sweating. Two Japanese tourists are sitting on a bench, writing postcards during the journey. Right next to them is a man in a sleeveless shirt who is holding on to the grab rail above them, exposing his armpit. He is sweating. One of the Japanese men has finished writing his postcard and takes out a stamp. He holds it in his hand indecisively for a moment, then looks around from left to right, finally wets it in the armpit of the man standing next to him and sticks it on the postcard as if nothing were wrong. The following is Packshot/Claim/Super.Andreas Panzeri
