From customer to partner
Océ Digital Printing Switzerland has successfully developed a business model that has since been adopted by other countries and is now set to be expanded.
Digital printing Océ Switzerland has successfully developed a business model that has since been adopted by other countries and is now to be expanded Digital print shops have a harder time than other, established print shops; in some cases, they still have to do a lot of educational work and at the same time assert themselves in competitive markets. Their customers often still know very little about the technical possibilities of digital printing, personalization or on-demand printing. Océ, provider of products and services for professional document management, is compensating for these deficits with the launch of the so-called Océ Quality Centers, which were presented at the beginning of August. Selected companies will be supported by Océ to better market digital printing services. Corresponding partnerships were concluded with the first ten companies before the official launch. "The Océ Quality Centers concept goes far beyond the supply of copying and printing systems," explained Arndt Hungerberg, Business Group Director Digital Document Systems at Océ, at a press conference.
For Switzerland and the rest of the worldThomas Kollhopp, responsible for Digital Document Systems at Océ, is responsible for the development of the "Océ Quality Center" business model, which was officially launched on August 9. Kollhopp explains the positioning of the Centers: "The Quality Centers are about anchoring digital printing in the market - with our customers' customers. They should find out via digital print service providers what just-in-time production is - and, above all, what the advantages of such production scenarios are."
According to Kollhopp, this should put Océ partner companies in a better position to justify why digital printing is more suitable for this or that job and for which purposes the process is the right one. These measures are rounded off with support for the professional marketing of print products, partnerships in a VIP group and the resulting exchange of experience. "We also award these innovative, quality-conscious and customer-oriented partners with a corresponding seal of approval," explains Kollhopp.
In order to receive this label, companies must fulfill minimum requirements: For example, a Quality Center partner must have both a color and a black-and-white system - and generate at least 50 percent of its sales in digital printing with Océ systems. In order to give the label a certain exclusivity, Océ has made sure that the partners come from different regions of Switzerland - also because direct competitors are unlikely to want to exchange information about their regional activities.
Kollhopp explains that the Quality Center concept developed in Switzerland has got off to a very successful start and has now been introduced or is about to be introduced in other countries.
Flexibility as a prerequisiteRepresenting the first ten partners, Reto Spiegel, Managing Director of Impress Spiegel AG, Egerkingen, explained that a high degree of flexibility and a willingness to learn new things were required. In return, they benefit from a great deal of support: "Océ provides us with tools for analysis and strategy, organizes helpful workshops and also supports us with questions about paper and its printability, for example, through good connections to the paper trade."
Obviously, it was also decided to emphasize the particularly good printing results on creative papers. To document this print quality, Océ has developed various print samples with partner Sihl + Eika and realized them on a wide variety of creative papers. Josef Inauen, Head of Market Development at the paper wholesaler, underlined the print quality of the Océ color printing systems at the launch of the Quality Centers: "In our opinion, the CPS 800 and 900 print systems from Océ are the only digital printing systems on the market that can print on such a wide range of papers."
Jürgen Franck
Océ Quality CenterThe "Océ Quality Center" seal of approval
is awarded to selected print service providers who offer a comprehensive range of services based on Océ digital solutions. The partners benefit from extensive support from Océ. With a new Internet portal and additional partners spread throughout Switzerland, Océ intends to further expand the Océ Quality Center program. Launched in Switzerland in 2005, the program has already been gradually extended to other countries. The Océ Quality Center award is given to companies that have a long and successful track record in the digital printing market and are willing to further expand their offering based on Océ solutions.
The first ten partnersBuchsMedien AG, Buchs SG
Copylink AG, Bäch SZGamma-Print Reprografie AG, LucerneImpress Spiegel AG, EgerkingenLänggass Druck AG, BernLüthi Druck AG, HerzogenbuchseeRepro Uhr, WetzikonR. Steinemann, SchlierenSuter Print AG, OstermundigenZumsteg Druck AG, Frick
For Switzerland and the rest of the worldThomas Kollhopp, responsible for Digital Document Systems at Océ, is responsible for the development of the "Océ Quality Center" business model, which was officially launched on August 9. Kollhopp explains the positioning of the Centers: "The Quality Centers are about anchoring digital printing in the market - with our customers' customers. They should find out via digital print service providers what just-in-time production is - and, above all, what the advantages of such production scenarios are."
According to Kollhopp, this should put Océ partner companies in a better position to justify why digital printing is more suitable for this or that job and for which purposes the process is the right one. These measures are rounded off with support for the professional marketing of print products, partnerships in a VIP group and the resulting exchange of experience. "We also award these innovative, quality-conscious and customer-oriented partners with a corresponding seal of approval," explains Kollhopp.
In order to receive this label, companies must fulfill minimum requirements: For example, a Quality Center partner must have both a color and a black-and-white system - and generate at least 50 percent of its sales in digital printing with Océ systems. In order to give the label a certain exclusivity, Océ has made sure that the partners come from different regions of Switzerland - also because direct competitors are unlikely to want to exchange information about their regional activities.
Kollhopp explains that the Quality Center concept developed in Switzerland has got off to a very successful start and has now been introduced or is about to be introduced in other countries.
Flexibility as a prerequisiteRepresenting the first ten partners, Reto Spiegel, Managing Director of Impress Spiegel AG, Egerkingen, explained that a high degree of flexibility and a willingness to learn new things were required. In return, they benefit from a great deal of support: "Océ provides us with tools for analysis and strategy, organizes helpful workshops and also supports us with questions about paper and its printability, for example, through good connections to the paper trade."
Obviously, it was also decided to emphasize the particularly good printing results on creative papers. To document this print quality, Océ has developed various print samples with partner Sihl + Eika and realized them on a wide variety of creative papers. Josef Inauen, Head of Market Development at the paper wholesaler, underlined the print quality of the Océ color printing systems at the launch of the Quality Centers: "In our opinion, the CPS 800 and 900 print systems from Océ are the only digital printing systems on the market that can print on such a wide range of papers."
Jürgen Franck
Océ Quality CenterThe "Océ Quality Center" seal of approval
is awarded to selected print service providers who offer a comprehensive range of services based on Océ digital solutions. The partners benefit from extensive support from Océ. With a new Internet portal and additional partners spread throughout Switzerland, Océ intends to further expand the Océ Quality Center program. Launched in Switzerland in 2005, the program has already been gradually extended to other countries. The Océ Quality Center award is given to companies that have a long and successful track record in the digital printing market and are willing to further expand their offering based on Océ solutions.
The first ten partnersBuchsMedien AG, Buchs SG
Copylink AG, Bäch SZGamma-Print Reprografie AG, LucerneImpress Spiegel AG, EgerkingenLänggass Druck AG, BernLüthi Druck AG, HerzogenbuchseeRepro Uhr, WetzikonR. Steinemann, SchlierenSuter Print AG, OstermundigenZumsteg Druck AG, Frick
