From the IAA New Year's Apéro 2025: "Just have fun"
IAA Switzerland President Matthias Kies expects 2025 to be a wild ride amid turbulent times and, in the m&k video from the IAA New Year’s reception, offers this advice: Have fun together and create effective advertising.
The New Year's aperitif at the Thryve restaurant in Zurich, organized by the IAA Swiss Chapterbrings together leading personalities from business, media and advertising across Switzerland. Guests exchanged ideas over culinary highlights and intensive networking - from joint solutions in the publishers' association to provocative theses and innovative ideas such as audio logos and creative campaigns.
As a leading global marketing communications network, the IAA promotes the exchange of Swiss-specific and international trends and facilitates the establishment of forward-looking contacts. In the m&kThe video captures this relaxed dialog, which paves the way for a stormy but, in the words of Matthias Kiess, President of the IAA Swiss Chapter and CEO of TBWA, fun-filled 2025.
