Birds' teasing seams

Fashion The Vögele principle is 50 years old and more successful than ever: what began as a motorcycle clothing store on Zurich's Hirschgraben is now a textile retailer with a European dimension and a new image. Only the core positioning has withstood the many changes in strategy in the company's history: chic clothing that appeals to the majority at attractive prices and high quality. In addition, there is the advertising image, which has so far been completely devoid of everything, i.e. offensive sex appeal. Thanks to the new pattern - with sewn-on thought bubbles - precious items are now appearing that one would hardly have expected. Unlike in the world of comics, the Vögele world thinks in terms of garments and prices. The right placement ensures the calculated savings effect. The turquoise shirt with brooch, for example, says that it can even turn petite bust sizes into eye-catchers.
But who claims to be "always an eye-catcher"? The 29.90 francs, the jeans or the brunette's private parts?
(la)