ViznerBorel advertises the new Schaffhauser Nachrichten with old articles
Through articles that have already been published, ViznerBorel draws attention to the Schaffhauser Nachrichten’s new look in an ironic way.
Using articles that have already been published, ViznerBorel is drawing attention to the new Schaffhauser Nachrichten look in an ironic way. Advertisements, posters, bus hangers, Internet and radio spots are being used. The campaign is also accompanied by advertisement subjects. After the relaunch, the newspaper will continue to go on the offensive with an image campaign and an advertising campaign.
