Vizner Borel's wonderful Christmas for Depot-Interio
Vizner Borel ist neuer Etat-Halter von Depot-Interio, dem Ergebnis einer intensivierten Zusammenarbeit zwischen der deutschen Gries Deco Company und der Migros-Gruppe mit ihrer Wohn- und Einrichtungskette Interio. Nun hat die Agentur die Positionierung «Wundervolle Welt» entwickelt.
The aim is to dramatize how a cold, boring home can become a playground for inspiration and creativity with Depot-Interio. The new concept will be launched with the 2010 Christmas campaign on advertisements and posters, at the POS and with other measures. From 2011, "Wonderful World" will also be used to promote individual themed worlds and build up the brand.
Depot-Interio offers home accessories, seasonal products, lifestyle articles and selected trendy furniture in around 20 stores (more are planned).
Responsible at Depot-Interio: Susanne Koch, Martin Gödde. Responsible at Interio: Werner Jakob, Eveline Jakob. Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Hanna Zimmermann (creative direction/art), Jürg Waeber (strategy/text), Nina Vetterli-Treml (text/concept), Andrea Vizzarro (consulting). Photography: Martin Hemmi. Media: Mediakanzlei.
Depot-Interio offers home accessories, seasonal products, lifestyle articles and selected trendy furniture in around 20 stores (more are planned).
Responsible at Depot-Interio: Susanne Koch, Martin Gödde. Responsible at Interio: Werner Jakob, Eveline Jakob. Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Hanna Zimmermann (creative direction/art), Jürg Waeber (strategy/text), Nina Vetterli-Treml (text/concept), Andrea Vizzarro (consulting). Photography: Martin Hemmi. Media: Mediakanzlei.
