Vizner Borel continues campaign for Denner wines
Vizner Borel is continuing its campaign for Denner's wine selection and is once again giving customers a chance to share their insights as wine experts.
Last fall, Denner launched a large-scale image communication campaign for its comprehensive wine range and online wine store (Werbewoche.ch reported). At the center of the campaign developed by Vizner Borel for the Swiss discounter are the customers, who can rate and comment on Denner wines online and thus become wine experts. Because everyone at Denner is their own wine expert, Vizner Borel is once again letting customers have their say, starting immediately and until further notice. On posters throughout Switzerland and online, as well as on TV and in cinemas with the "Giacomo" commercial, which has since won several awards.
Responsible at Denner: Petra Gayko (Head of Marketing Communications), Sabine Gassmann (Project Management Marketing Communications). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Hanna Zimmermann (CD), Jürg Waeber (concept/idea/text), Gian Maurizio (AD), Markus Binggeli (strategy), Andrea Vizzarro/Irene Stutz (consulting), Gerry Nitsch (photography), JBW Media, Nina Rolle (media). Responsible at Stories Filmproduktion: Yves Bollag (producer), Michael Fueter (director), Barry Markowitz (cinematographer), Laura Rindlisbacher (producer), Spacetrain (music), Gian Dolder (sound design), Gregor Rosenberger, Jingle Jungle (sound studio).
