Vizner Borel makes Caffè Lattesso a star
Earlier this year, Innoprax entrusted Vizner Borel with the launch of the new coffee drink, Caffè Lattesso. The agency was tasked with raising awareness of the new coffee-to-go among coffee lovers.
In order to establish Caffè Lattesso as the star among coffee drinks, the Zurich-based communications agency let lovers of the cold coffee have their say at the start of the campaign. With facts, likeable statements and a wink, they explain why Caffè Lattesso is their very personal star. Since the end of March, Caffè Lattesso has been available at over 2,700 points of sale throughout Switzerland and others in Germany and Belgium, and the advertising can be seen in the daily press, on posters, and on eBoards and ePannels.
Responsible at Innoprax: Erich Kienle (Managing Director), Sacha Borzatta (Managing Partner). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Gian Maurizio, John Leuppi (creation), Fabian von Rechenberg (consulting), Markus Binggeli (strategy), André Sobott (photography). Responsible JBW Media: Julien Witt.
