Vizner Borel: Campaign realized for Migrolino
Migrolino launched its own private label in April 2012. Each of the more than 120 fresh and convenience products is assigned its own number.
So anyone who favors the strawberry & banana smoothie, for example, can simply take the number 68 from the shelf when shopping in the Migrolino store in future. The Vizner Borel agency, which has been promoting Migrolino since the beginning, has been entrusted with advertising the new product range brand. This also includes the TV spotsin which comedian Kaya Yanar appears as Migrolino salesman Milo. So it is Milo who draws attention to the new Migrolino product line. The campaign can now be seen on various advertising materials at the POS as well as on posters in German-speaking Switzerland and on streetcar roof panels in Zurich. Further communication measures are planned for the coming months.
Responsible at Migrolino: Andrea Schindler (Head of Marketing/Procurement), Roger Manser (Head of Marketing), Marius Masso (Marketing Manager). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Eliane Fischer (consulting), Markus Binggeli (strategy), Florian Steiner (art direction), Jürg Waeber (text), Jonas Kuhn (photography). Responsible at OMD Switzerland: Christiane Jestädt (Account Director).
