Vizner Borel: Campaign realized for Depot-Interio
The Vizner Borel agency has developed a Christmas campaign for its new client, Depot-Interio, designed to show how a boring home can become a playground for inspiration.
Vizner Borel is the new account holder for Depot-Interio, the result of a collaboration between the German Gries Deco Company and the Migros Group with its Interio home and furnishing chain. With the positioning "Wonderful World" developed by Vizner Borel, the new communication offensive dramatizes how a cold, boring home can become a playground for inspiration and creativity thanks to Depot-Interio. The new concept will be launched with the 2010 Christmas campaign on advertisements and posters, at the POS and with other measures. From 2011, "Wonderful World" will also be used to promote individual themed worlds and build up the Depot-Interio brand.
Responsible at Depot-Interio: Susanne Koch, Martin Gödde. Responsible at Interio: Werner Jakob, Eveline Jakob. Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Hanna Zimmermann (creative direction/art), Jürg Waeber (strategy/text), Nina Vetterli-Treml (text/concept), Andrea Vizzarro (consulting), Martin Hemmi (photography). Media: Media Law Firm.
Responsible at Depot-Interio: Susanne Koch, Martin Gödde. Responsible at Interio: Werner Jakob, Eveline Jakob. Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Hanna Zimmermann (creative direction/art), Jürg Waeber (strategy/text), Nina Vetterli-Treml (text/concept), Andrea Vizzarro (consulting), Martin Hemmi (photography). Media: Media Law Firm.
