Vizner Borel: Image campaign for Holzbau Schweiz realized
Holzbau Schweiz, the association of Swiss timber construction companies, is launching a campaign to raise its profile, improve the image of the sector and, last but not least, promote the attractiveness of the timber construction professions on the labor market.
The campaign, which will run for at least three years, aims to highlight the advantages and possibilities of timber construction, writes Vizner Borel in a press release. The agency is dramatizing the many USPs of building with wood on various levels. An important part of the campaign will be carried out via public relations in traditional and new media. In collaboration with the PR agency Contcept, Vizner Borel has realized a communicative overall package that already convinced the Holzbau Schweiz committee at a competitive presentation in the spring of this year.
The multi-stage campaign, which was launched at the end of August, includes advertisements in leading, special interest and specialist publications in German and Italian-speaking Switzerland, giveaways, career fair appearances, posters, below-the-line measures, PR, social media and brochures.
Responsible at Holzbau Schweiz: Hans Rupli (Central President), Hansjörg Setz (Managing Director), Paola Bortoletto (Head of Marketing and Communication). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Florian Steiner (AD), Nina Vetterli-Treml (text), Jürg Waeber (strategy), Martina Glaser (consulting). Photography: Jonas Kuhn. Responsible at Contcept (PR): Andreas Messerli, Katja Richard. Responsible at Mediakanzlei: Rolf Suter; Cedric Chollet.