Long live Cannes!
How can you spot a Swiss person at the IAF in Cannes? It's simple. He doesn't have a Lion with him—haha.
How can you spot a Swiss person during the IAF in Cannes? It’s simple. They aren’t carrying a Lion—haha. Sorry, but I just had to share that one. After all, the Swiss delegation’s haul on the Côte—a single bronze statuette for Claude Catsky—was anything but spectacular. The IAF’s side events, on the other hand, were absolutely thrilling, and the Swiss hardly missed a single party. The later the evenings got, the more they looked forward to the “paper lions”—that’s what the nominations on the shortlists for the various categories are called. Just like at the European Soccer Championship, the Swiss creatives also suffered from their country’s typical late-game slump in Cannes. At least, that was the conclusion drawn at the Swiss event hosted by Cinecom at Plage Miramar.
Where else did the Swiss hang out in Cannes? A very popular spot was Reiner Roduner’s country house in Mougins, even though the atmosphere there was a good deal more businesslike than in previous years. Despite the pleasant poolside atmosphere, most people were working quite hard. Concepts were waiting to be developed, and meetings were scheduled. And, of course, the evening entertainment had to be organized as well.
So on those balmy nights, you’d run into not only Roduner’s crowd at the Martinez, but also many other Swiss people. The bar and terrace of the Grand Hotel on the Croisette are the go-to spots for creative and wild night owls.
The Swiss team’s wrap party, which took place at the Ultra Images villa in the heart of Cannes, was a boozy affair in more ways than one. Although the neighbors had been given a friendly heads-up, one of them lost her temper at 2 a.m. and called the police. During her emergency call, she pointedly held the phone receiver toward the party garden. Apparently, however, disturbing the peace at night is a minor offense in Cannes. Even two hours later, no law enforcement officer had been spotted on the property.
That's Cannes for you!
Beat Fritsch met advertising gurus from all over the world at the International Advertising Festival (IAF) in Cannes. For example, at the big DDB party, he saw Keith Reinhard (left) and Bob Scarpelli. But the Swiss also pulled out all the stops when it came to partying. Massive Music, Absolutturnus in Mougins, Cinecom, Soundscape, Ultra Images, Martinez Terrace—these were the spots where the Swiss let loose on the Côte.
We track down the events where the communications, media, and publishing industries gather for their parties. Do you have anything to share right now? Pick up the phone (01 296 97 98) or send us an email ([email protected]). Event tips and more shortlist photos from Cannes are available online at www.werbewoche.ch
Cannes means work—it's impossible to attend every single event.
The Advico creative team paid tribute to the outgoing creative director in Cannes with a button.
Spotted during a brief visit to Le Grand Hotel: Michela Trümpi (left) from Chocolate Films and Lea Rindlisbacher from Eqal.
A true pro: Festival CEO Roger Hatchuel immediately recognized Lions Academy student Melanie Brandel from Contexta.
Event manager Schoscho Rufener with Nicole Steinegger of Cinecom, who has the organization firmly under control in Cannes.
Guests at the Swiss Dinner: Reiner Roduner from Absolutturnus and Liz O’Shaugnessy from South Africa’s Metal Tiger Productions.
The Contexta team enjoyed the evening sun at Plage Miramar: Jürg Brechbühl with Irène and Bene Abegglen (from left).
Daniela Schönholzer and Leos Gerteis spent their time on the Côte not only cultivating business relationships but also working on their golf handicaps.
The two former film jury members, Frank Bodin (left) and Martin Spillmann, were in high spirits at the Cinecom Beach.
The Swiss creative elite gathered in Cannes: André Benker, Michael Conrad, and Markus Gut (from left).
Unlike others, Peter Rettinghausen (right) did not think Daniel Comte—who was usually dressed in orange—was Dutch.
A visit to the IAF means a lot of work, but it should also be fun: Ralph Halder (left) and Heinrich Reinacher.
Com.in Editor-in-Chief Victoria Marchand (left) with Frank Estermann of Blood, Sweat & Tears and Sebahat Derdiyok of the SFLB.
Thomas Lüber, CD at Lesch + Frei, was happy to join Kerstin Reulen from Wirz for dinner.
TBWA Creative Director Hans-Joachim Timm with Keystone Open winners Hanna Zimmermann (left) and Chantal Ehrensperger von Wirz.
A farewell on the Jimmy’z terrace: Reiner Roduner of Absolutturnus with his group of numerous friends from Cannes.
The Crazy Dutchman: Hans Brouwer, pictured here with Natasha Teidler—we have them both to thank for Wednesday’s hot Massive Music party.
The hosts of the wild ultra-party—Benno Gut (left), Sandra Pötschacher, and Markus Gyhr—provided the perfect finale to the festival.
Sonja Brand from Pumpkin Film and Peter Brönnimann from SFLB made themselves comfortable in the arbor at Ultra Images.
Roli Scotoni regaled the audience with old Cannes anecdotes, and Susann Henggeler from Pumpkin Film found it absolutely hilarious.
Victims of the pool brawl: Sebastian Hugelshofer, Serge Höltschi (photographer!), Michèle Seligmann, and Chantal Ehrensperger (from left).
They brought some Dutch flair to the party: Iris van der Hart, Nathalie Brand, Denise Sprengers, and Adrienne de Beer (from left).
A few of the kids were having so much fun in the pool that they didn't even want to get out.
Where else did the Swiss hang out in Cannes? A very popular spot was Reiner Roduner’s country house in Mougins, even though the atmosphere there was a good deal more businesslike than in previous years. Despite the pleasant poolside atmosphere, most people were working quite hard. Concepts were waiting to be developed, and meetings were scheduled. And, of course, the evening entertainment had to be organized as well.
So on those balmy nights, you’d run into not only Roduner’s crowd at the Martinez, but also many other Swiss people. The bar and terrace of the Grand Hotel on the Croisette are the go-to spots for creative and wild night owls.
The Swiss team’s wrap party, which took place at the Ultra Images villa in the heart of Cannes, was a boozy affair in more ways than one. Although the neighbors had been given a friendly heads-up, one of them lost her temper at 2 a.m. and called the police. During her emergency call, she pointedly held the phone receiver toward the party garden. Apparently, however, disturbing the peace at night is a minor offense in Cannes. Even two hours later, no law enforcement officer had been spotted on the property.
That's Cannes for you!
Beat Fritsch met advertising gurus from all over the world at the International Advertising Festival (IAF) in Cannes. For example, at the big DDB party, he saw Keith Reinhard (left) and Bob Scarpelli. But the Swiss also pulled out all the stops when it came to partying. Massive Music, Absolutturnus in Mougins, Cinecom, Soundscape, Ultra Images, Martinez Terrace—these were the spots where the Swiss let loose on the Côte.
We track down the events where the communications, media, and publishing industries gather for their parties. Do you have anything to share right now? Pick up the phone (01 296 97 98) or send us an email ([email protected]). Event tips and more shortlist photos from Cannes are available online at www.werbewoche.ch
Cannes means work—it's impossible to attend every single event.
The Advico creative team paid tribute to the outgoing creative director in Cannes with a button.
Spotted during a brief visit to Le Grand Hotel: Michela Trümpi (left) from Chocolate Films and Lea Rindlisbacher from Eqal.
A true pro: Festival CEO Roger Hatchuel immediately recognized Lions Academy student Melanie Brandel from Contexta.
Event manager Schoscho Rufener with Nicole Steinegger of Cinecom, who has the organization firmly under control in Cannes.
Guests at the Swiss Dinner: Reiner Roduner from Absolutturnus and Liz O’Shaugnessy from South Africa’s Metal Tiger Productions.
The Contexta team enjoyed the evening sun at Plage Miramar: Jürg Brechbühl with Irène and Bene Abegglen (from left).
Daniela Schönholzer and Leos Gerteis spent their time on the Côte not only cultivating business relationships but also working on their golf handicaps.
The two former film jury members, Frank Bodin (left) and Martin Spillmann, were in high spirits at the Cinecom Beach.
The Swiss creative elite gathered in Cannes: André Benker, Michael Conrad, and Markus Gut (from left).
Unlike others, Peter Rettinghausen (right) did not think Daniel Comte—who was usually dressed in orange—was Dutch.
A visit to the IAF means a lot of work, but it should also be fun: Ralph Halder (left) and Heinrich Reinacher.
Com.in Editor-in-Chief Victoria Marchand (left) with Frank Estermann of Blood, Sweat & Tears and Sebahat Derdiyok of the SFLB.
Thomas Lüber, CD at Lesch + Frei, was happy to join Kerstin Reulen from Wirz for dinner.
TBWA Creative Director Hans-Joachim Timm with Keystone Open winners Hanna Zimmermann (left) and Chantal Ehrensperger von Wirz.
A farewell on the Jimmy’z terrace: Reiner Roduner of Absolutturnus with his group of numerous friends from Cannes.
The Crazy Dutchman: Hans Brouwer, pictured here with Natasha Teidler—we have them both to thank for Wednesday’s hot Massive Music party.
The hosts of the wild ultra-party—Benno Gut (left), Sandra Pötschacher, and Markus Gyhr—provided the perfect finale to the festival.
Sonja Brand from Pumpkin Film and Peter Brönnimann from SFLB made themselves comfortable in the arbor at Ultra Images.
Roli Scotoni regaled the audience with old Cannes anecdotes, and Susann Henggeler from Pumpkin Film found it absolutely hilarious.
Victims of the pool brawl: Sebastian Hugelshofer, Serge Höltschi (photographer!), Michèle Seligmann, and Chantal Ehrensperger (from left).
They brought some Dutch flair to the party: Iris van der Hart, Nathalie Brand, Denise Sprengers, and Adrienne de Beer (from left).
A few of the kids were having so much fun in the pool that they didn't even want to get out.
