Visu'l strengthens the management
Lorena Montanarini joined Visu'l's executive board in January 2015. With this move, the Bern-based identity and communications agency aims to strengthen its expertise in brand identity development and strategic brand management.
Since its founding in 2000, the Bern-based agency Visu'l has experienced continuous growth and today employs twenty-two people. In order to continuously develop the agency and tap into new competencies, the management team was expanded to three people as of January 2015. Agency founder Pascal Froidevaux and co-owner Rolf Loepfe now form the management trio of the agency together with Lorena Montanarini.
The 33-year-old has been a communications consultant at Visu'l since September 2014. After holding various professional positions in communications and campaigning, she most recently worked as a consultant and project manager at the Lucerne-based creative agency Velvet, where she was responsible for mandates in the fields of culture, education and the private sector. Lorena Montanarini studied communication sciences, contemporary history and political science in Fribourg, Bern and Rome and later trained in marketing communication and strategic planning. Agency founder Pascal Froidevaux: "I am delighted to have Lorena Montanarini, a proven specialist in strategic brand management, on the management team and am convinced that our clients and the agency team will benefit from the collaboration."
