Visu'l gives the Gstaad mountain railroads a new impact

The Bernese agency Visu'l has repositioned the Gstaad Mountain Ride cable cars in the Bernese Oberland. On the ski resort's posters, the ski slopes are described as highways - albeit free of traffic jams.

The Bernese agency Visu'l has repositioned the Gstaad Mountain Ride cable cars in the Bernese Oberland. On the ski resort's posters, the ski slopes are described as highways - albeit free of traffic jams.
The agency is advertising the ski resort until March 2009 with posters, railboards, advertisements, trade fair appearances, promotions and other measures. The subjects show various mountain railroad offers in a new light. The gondolas are described as a space shuttle, ski slopes are compared to the A1 highway. The subjects are accompanied by the slogan "Gstaad works".
Responsible for associations of mountain railroads in Gstaad and the surrounding area: Roger Seifritz (Director Gstaad Saanenland Tourism), Denise Gysi (Marketing Manager Gstaad Mountain Rides). Responsible at Visu'l: Till Könneker, Barbara Lüthi (graphics), Rolf Loepfe, Till Könneker, Karin Künzle (text, concept and consulting), Christian Perret (photo), Karin Künzle (media).

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