Visu'l puts forgetful media planners in a headlock

Publisuisse subsidiary MediaSense has been active as a marketer of radio advertising since the beginning of July. In a campaign for MediaSense, the Bern agency Visu'l now shows what happens to media planners who forget about radio advertising: In tongue-in-cheek advertisements, the forgetful planners end up in jail or in a headlock. The subjects are resolved with the sentence "Radio is the most used medium in Switzerland and belongs in every media mix". In addition to advertisements in industry specialist titles for advertising, the campaign includes Internet banners and mailings.