Vista goes for the wow effect
Software Blue Spirit launched the new Windows Vista operating system for Microsoft in Switzerland with a major event in Bern.
Software Blue Spirit launched the new Windows Vista operating system for Microsoft in Switzerland with a mega event in Berne, which was promised at the end of 2006 and finally delivered on January 30, 2007. The excitement and expectations surrounding the international launch of Windows Vista were correspondingly high. The new operating system from Microsoft replaces Windows XP and is intended, among other things, to make the PC a more interesting platform for games. As a single version for end users, Microsoft wanted to launch it on the market with a big "wow effect". This was no easy task for advertising, as no information or images of the international launch campaign were available on January 30. Nevertheless, a national event was also required for Day X in Switzerland.
In a competitive presentation, Blue Spirit Communications in Schlieren won this pitch with an "extraordinary and spectacular idea", according to Marketing Director Daniel Moschin at Microsoft Switzerland. Blue Spirit wanted to launch tens of thousands of colorful Microsoft Vista balloons into the Swiss sky. But that is easier said than done.
A location was also needed where the target groups of media people, retail partners, VIPs and, of course, the general public could be equally impressed. For project manager Roger Wirth at Blue Spirit and consultant and owner Gerry Flückiger, the city of Lucerne would have been ideal. The transport director there was enthusiastic. However, the city council was less keen on the idea. And so, for once, "the slow Bernese" beat the Lucerne team, which is always lively when it comes to PR. A story that was also picked up with relish in various media. Which of course means additional coverage for the event, as Flückiger is pleased to report.
The quick decision in favor of the federal capital was also very favorable for media-related reasons, as all journalists throughout Switzerland were to be informed about the new features of this software release.
Vista logo in the skyThe agency worked with various specialists to put together a professional event concept within a very short space of time. The environmental compatibility had to be checked, as the visual goal was to create the Vista logo in the sky with this huge number of balloons. Exclusive tents with "grandiose catering" were expected for the many guests. The agency was also creatively challenged with competition cards for the audience. Three days before the event, radio spots were used to count down. The trickiest point was, of course, the weather. The organizers were lucky, "very lucky", according to Blue Spirit, because the sky was steel blue.
Both the public and the media came in droves. In addition to the balloon spectacle, the supporting program was also a hit. Viktor Giacobbo entertained with a humorous talk interlude. At the exclusive dinner, a clairvoyant read the future. IT specialists were on hand to answer questions from the technically interested audience. All of Blue Spirit's objectives were therefore met - from a high media presence to beautiful images with the "wow effect" required in the briefing.
Andreas Panzeri
In a competitive presentation, Blue Spirit Communications in Schlieren won this pitch with an "extraordinary and spectacular idea", according to Marketing Director Daniel Moschin at Microsoft Switzerland. Blue Spirit wanted to launch tens of thousands of colorful Microsoft Vista balloons into the Swiss sky. But that is easier said than done.
A location was also needed where the target groups of media people, retail partners, VIPs and, of course, the general public could be equally impressed. For project manager Roger Wirth at Blue Spirit and consultant and owner Gerry Flückiger, the city of Lucerne would have been ideal. The transport director there was enthusiastic. However, the city council was less keen on the idea. And so, for once, "the slow Bernese" beat the Lucerne team, which is always lively when it comes to PR. A story that was also picked up with relish in various media. Which of course means additional coverage for the event, as Flückiger is pleased to report.
The quick decision in favor of the federal capital was also very favorable for media-related reasons, as all journalists throughout Switzerland were to be informed about the new features of this software release.
Vista logo in the skyThe agency worked with various specialists to put together a professional event concept within a very short space of time. The environmental compatibility had to be checked, as the visual goal was to create the Vista logo in the sky with this huge number of balloons. Exclusive tents with "grandiose catering" were expected for the many guests. The agency was also creatively challenged with competition cards for the audience. Three days before the event, radio spots were used to count down. The trickiest point was, of course, the weather. The organizers were lucky, "very lucky", according to Blue Spirit, because the sky was steel blue.
Both the public and the media came in droves. In addition to the balloon spectacle, the supporting program was also a hit. Viktor Giacobbo entertained with a humorous talk interlude. At the exclusive dinner, a clairvoyant read the future. IT specialists were on hand to answer questions from the technically interested audience. All of Blue Spirit's objectives were therefore met - from a high media presence to beautiful images with the "wow effect" required in the briefing.
Andreas Panzeri
