Viral book whispering

 
Book Dave Balter from Bzzagent.com publishes "The Word of Mouth Manual". The book is available free of charge.  
Dave Balter, Managing Director of the marketing agency Bzzagent.com, is currently publishing his new book "The Word of Mouth Manual". The book is not available in bookstores, but can be downloaded free of charge from over 20 marketing websites. Dave Balter is therefore conducting his own word-of-mouth experiment with his work. Two weeks ago, the author informed around 400,000 so-called Bzzagents, propagandists in the service of the agency Bzzagent.com, about the book and explained to them all the peculiarities with which he wants to distribute the book. A printed version is still available on Amazon. And it also has a special feature: anyone who orders the hardback book will receive a unique work of art by artist Seth B. Minkin.
"The Word of Mouth Manual" is an extensively researched work on the subject of viral marketing, which is divided into three subject areas. In the first part, entitled "Part I: What You Should Know (in Theory)", the reader learns about the latest developments in word of mouth marketing. In "Part II: What You Probably Know Already (Unless You Don't)", the reader is given an answer to all the criticisms that have been made about organized word of mouth since its inception. In the final part, "Part III: What You Must Know (in Practice)", Balter provides the knowledge to successfully utilize viral marketing as a promising communication phenomenon.
Dave's book is packed with facts and insights about word of mouth and the industry that has developed from it. From his insider's perspective, he makes it clear that online word of mouth is a medium that cannot be forced, but can at least be understood.
Christian Lüscher
A keen book sellerDave Balter is considered a master
in his field. The head of the Bzzagent agency has experience in promoting books online. Within three months, the clever viral marketer managed to sell 50,000 copies of the book "Frog King". His campaigns regularly achieve success rates of 1:15, as the New York Times reports. This means that each dedicated employee, a so-called Bzzagent, usually convinces 15 other consumers to spread the word about the new product. Word of the agency's buzz concept spread to the US boardrooms of established companies such as Anheuser-Bush, Ralph Lauren, Du Pont and Procter & Gamble. Today, Bzzagent charges around 100,000 dollars to set up a twelve-week word-of-mouth campaign with around 1,000 agents. (cl)