Violet becomes UltraViolet

Magazines The monthly magazine Violet, announced for December 2002, is not due to appear until September and will then be called UltraViolet.The initiators of the English-language magazine with Swiss themes, Pierre Grosjean and Gabriel Sigrist, founders of the Internet platform Largeur.com, can only show investors and advertisers a zero number. The decision to change the name to UltraViolet (originally intended for the lifestyle section) was made because it is young, dynamic and surprising, explained editor-in-chief Christina Ferrari.