Four books that might interest you
In collaboration with GetAbstract, we’re once again introducing four new books on marketing. This time: «Quick Guide to Trend Management,» «Facts Tell, Stories Sell,» «Content Marketing for Dummies,» and «Purpose & Vision.».
Quick Guide Trend Management
How to leverage trend knowledge in your business.
- Author: Jörg Blechschmidt
- Publisher: Springer Gabler, 2021
- Pages: 116
- ISBN: 9783662624005
Trends have an enormous impact on companies. Be it global megatrends such as digitization or local and industry-specific trends. In order to take advantage of opportunities and identify risks early on, a methodical and strategic approach to trends is required. In his book, Jörg Blechschmidt explains how trend management helps to set the right course for the future. The clearly structured guide gives a good overview of common methods and at the same time provides many practical tips for their application.
Facts tell, stories sell
Present, convince and sell effectively with storytelling.
- Author: Michael Moesslang
- Publisher: Remote Publishing House, 2020
- Pages: 199
- ISBN: 9783948642136
Stories play an important role in the business environment - for example, when it comes to presenting new ideas, motivating employees or convincing customers. Those who fail to engage their audience or miss out on emotions are giving away valuable potential. The author uses many examples to explain how to reach people with stories and gives readers numerous tips for professional storytelling. An entertaining and entertaining guide for all those who want to convince with stories.
Content Marketing for Dummies
- Author: Fabienne Petry
- Publisher: Wiley-VCH, 2021
- Pages: 350
- ISBN: 9783527717804
Let's face it, who still believes the promises of glossy brochures and advertising banners today? Modern customers are looking for the best solution themselves - online, of course. Consequently, companies have to present themselves in the best possible way on the web. Fabienne Petry explains how to do this with a veritable fireworks display of tips on platforms, content formats and tools. The level of prior knowledge required varies widely, from beginner to professional. Basically, the book is suitable for all entrepreneurs who want to turn the tables: from customer hunter to customer magnet.
Purpose & Vision
How companies successfully realize purpose and goal.
- Author: Franz-Rudolf Esch
- Publisher: Campus Verlag, 2021
- Pages: 221
- ISBN: 9783593513676
What is the deeper meaning of your work? What values do you create for your customers or for society? Employees often don't know the answers to such questions. And not only them: Franz-Rudolf Esch complains that many companies don't even know their raison d'être. In his book, he gives tips on developing and implementing mission, vision and goals, and explains them with the help of examples from his own consulting practice. Esch is convinced that a purpose can be found for any work - if you only look hard enough for it.
