Four books that might interest you
In collaboration with GetAbstract, we present four books from the marketing and communications sector. This time: "Diversity & Inclusion in Strategy and Communication", "Metaverse Practice Book", "The Art of Not Talking Past Each Other" and "Rhetoric and Public Speaking for Dummies".
Diversity & inclusion in strategy and communication
Diversity in concept, culture and language in the company.
- Author: Annika Schach
- Publisher: Springer Gabler, 2023
- Pages: 346
- ISBN: 9783658401528
Equal opportunities have been enshrined in the Basic Law of the Federal Republic of Germany for more than 70 years. However, there is often a lack of implementation in reality - not least in the economy. Companies that are committed to diversity & inclusion can benefit economically and at the same time fulfill the mandate of the Basic Law. This well-founded handbook shows how this can be done. Thorough, comprehensive and easy to understand, it explains how companies can strategically plan and successfully implement Diversity & Inclusion. A must-read for all managers.
Metaverse practice book
Use the Internet revolution for your company.
- Author: Collin Croome and Christian Gleich
- Publisher: GABAL, 2023
- Pages: 208
- ISBN: 9783967391411
What exactly is the metaverse? Collin Croome and Christian Gleich explain the new virtual universe: from its history and associated technologies such as virtual reality, augmented reality and blockchain to future possibilities. The two authors describe specific pilot projects, case studies and the benefits of the metaverse for companies. Even if you don't always share their enthusiasm, you are welcome to be infected by it and their book is a great guide.
The art of not talking past each other
- Author: Malcolm Gladwell
- Publisher: Rowohlt Verlag, 2019
- Pages: 384
- ISBN: 9783498001629
Just a few clues are enough to give us a picture of a stranger. And it is frightening how easily we can make mistakes because we believe in the good. Examples of sometimes spectacular misjudgements can be found in the secret services, in the judiciary - and in fact everywhere in everyday life. In the last part of the book, the author unfortunately loses sight of the focus of the content and becomes argumentatively blurred. The German title of the book is also rather misleading. Nevertheless, an interesting contribution on the complexity of human communication.
Rhetoric and oratory for dummies
- Author: Tatjana Ditko and Sammy Stauch
- Publisher: Wiley-VCH, 2023
- Pages: 384
- ISBN: 9783527718832
Anyone who gives a speech is always faced with the same questions: How do I structure my speech, how do I convince the audience and what can I do about stage fright? This book sets itself apart from the numerous rhetoric guides. According to Tatjana Ditko and Sammy Stauch, it's not the appearance that counts, but the content. This is why they focus on the structure of a speech and the use of rhetorical devices. However, the authors also have many tips for the presentation. Their basic recommendation, however, is to stay calm and be natural.
