Four books that might interest you

Buying instinct

Using a simple model of consumer behavior to create targeted marketing strategies. 

• Author: Ingo Hamm
• Publisher: Schäffer-Poeschel, 2019
• Pages: 226
• ISBN: 9783791045399

Consumers seem to make purchasing decisions largely based on instinct, following an inner compass. Ingo Hamm has deciphered its function. He identifies three motives that guide all decisions in different forms. This model is explained in detail in the book. Among the many theories on the subject of brand management, the one by Ingo Hamm makes do with very few universally valid principles. Brand experts looking for a stringent, simple and clear positioning model for the B2C sector will find what they are looking for here.

Strategic marketing

• Author: Klaus Backhaus and Helmut Schneider
• Publisher: Schäffer-Poeschel, 2019
• Pages: 340
• ISBN: 9783791046945

As a standard academic work, Strategic Marketing is not an easy read. The authors provide a well-founded and systematic explanation of the challenges that companies must overcome in order to survive in a competitive market. They define and explain the most important technical terms, present methods and outline various strategies that companies can use to maintain and improve their market position. If you want to gain a comprehensive insight into the topic and examine your marketing strategy from the ground up, this is the book for you.

Future-proof in the job

Recognize opportunities and start the new working world calmly. 

• Author: Katrin Busch-Holfelder
• Publisher: GABAL Verlag, 2020
• Pages: 176
• ISBN: 9783967390049

A career is all well and good - a more realistic goal in many cases may be to avoid being left behind professionally in the first instance. Katrin Busch-Holfelder makes it clear that everyone should strive to be future-proof. If you only ever stay within your comfort zone, you run the risk of being unemployed one day. Those who are flexible and willing to learn are fit for the future, and those who see meaning in their work are satisfied in the long term. The author explains how to achieve this in a lively and practical way. Checklists with a wide range of questions invite you to get started straight away and actively shape your own future.

Smart Factory

Application factors - technology - products. 

• Author: Marion Steven and Jan Niklas Dörseln (eds.)
• Publisher: Kohlhammer, 2019
• Pages: 259
• ISBN: 9783170364684

The smart factory is currently a hot topic in the field of production. As a central element of Industry 4.0, it pursues the vision of profitable batch size one production, i.e. individual production at the price of mass production. However, there are still a number of challenges to overcome before this can happen. This anthology contains ten articles that examine the smart factory from the perspectives of digitalization, input factors, technology, processes and logistics. Anyone looking for a varied, thorough and comprehensive introduction to the topic will be well served by this book.