Four books that might interest you
In collaboration with GetAbstract, we’re once again introducing four new books in the field of marketing. This time: «Digital Networking for Greater Market Dominance,» «Let Others Do the Work!,» «The Logic of Others,» and «The Interval Week.».
Digital networking for greater market dominance
Design of digital ecosystems with API strategies.
- Author: André Bally and Marco Brogini
- Publisher: Haufe Verlag, 2020
- Pages: 202
ISBN: 9783648138205More and more companies are achieving competitive advantages by networking digital offerings from several companies, so-called "digital ecosystems". Strategic management therefore requires a fundamental paradigm shift. To further develop their business model, companies need new management tools and a strategy-driven use of information technology. In their practice-oriented, innovative management approach, André Bally and Marco Brogini explain how companies can improve their competitiveness under these conditions.
Let others do the work!
How to hand in tasks skillfully.
- Author: Cordula Nussbaum
- Publisher: GABAL Verlag, 2020
- Pages: 180
- ISBN: 9783967390131
Distributing work sensibly to others rather than doing everything yourself - managers should actually know how to do this. So why do so many people still overwork themselves? The author draws attention to the many hurdles that can cause delegating tasks to fail in practice and provides numerous systematic and practicable tips for overcoming them. She covers everything from philosophical aspects to tricks of the trade. A worthwhile read, and not just for managers.
The logic of others
Why we need to accept and understand differences in order to be fit for the future.
- Author: Luyanda Mpahlwa and Klaus Doppler
- Publisher: Campus Verlag, 2020
- Pages: 304
- ISBN: 9783593512730
How do you deal with corona deniers? How can refugees be integrated? This book answers these and other questions of our time. The authors are not interested in a blanket openness towards others. Instead, they advocate a defensive but de-escalating dialog that begins with a willingness to question one's own convictions and those of the other person. Doppler, an expert on change in companies, and Mpahlwa, an expert on social change, combine their respective perspectives.
The interval week
Are you still working or are you already alive?
- Author: Lothar Seiwert and Silvia Sperling
- Publisher: Knaur, 2020
- Pages: 224
- ISBN: 9783426675984
Living to the wrong rhythm makes you ill. So if employees harmonize the external clocking of their lives with their biorhythms, not only do they benefit, but the employer does too. Compared to the current literature on self-organization and New Work, time management guru Lothar Seiwert goes a radical step further with this thesis. His book impresses with its scientific background, a well thought-out implementation strategy and numerous practical tips.
