Four books that might interest you
In collaboration with GetAbstract, we’re once again introducing four new books in the field of marketing. This time: *Good Decisions*, *Radical Simplicity*, *Corporate Diplomacy*, and *Leadership in the Age of Algorithms*.
Good decisions
A guide to integrative thinking for managers.
- Author: Jennifer Riel and Roger L. Martin
- Publisher: Wiley-VCH, 2019
- Pages: 202
- ISBN: 9783527509799
When making decisions, there are often more than two options. It is usually possible to find a third, better way - this is the credo of the two authors. Anyone can learn their method of integrative thinking and apply it using a four-step model. The book makes the reader aware of blind spots and wrong ways of thinking. Numerous practical examples also show how managers and companies from a wide range of industries successfully use integrative thinking. A helpful handbook for anyone who wants to make better decisions.
Radical Simplicity
How Ken Allen turned the ailing company DHL into a global success story.
- Author: Ken Allen
- Publisher: Ebury Press, 2019
- Pages: 192
- ISBN: 9781529104721
Before Ken Allen became global CEO, logistics giant DHL was losing hundreds of millions every year. Allen put the company back on the road to success and made it a place where people enjoy working. In this book, he explains how he achieved this. If you were to ask a DHL courier what turned the company's fortunes around, he would cite hard training, a standardized language, standardized processes and Allen's work as CEO.
Corporate Diplomacy
How professional external relations can make a company more successful.
- Author: Wilfried Hoop
- Publisher: Schäffer-Poeschel, 2019
- Pages: 249
- ISBN: 9783791044095
Profit and growth cannot be the only targets for top managers. Only if they succeed in working together with various stakeholders can they ensure the survival of their company. The manager and diplomat Wilfried Hoop passionately calls for a systematic foreign policy for companies: Corporate Diplomacy. Even if his arguments are sometimes polemical, he draws attention to blind spots in the thinking of many managers. Management theorists and practitioners can no longer ignore the topic of corporate diplomacy.
Leading in the age of the algorithm
How to stay smart when the machines are smarter than you.
- Author: Mike Walsh
- Publisher: Vahlen Verlag, 2020
- Pages: 223
- ISBN: 9783800661664
Mike Walsh seems to know all the Silicon Valley CEOs personally. This makes his book entertaining and easy to understand: he backs up every thesis with a real-life story. He demands a lot from traditional, "analog" managers: they should radically change - and their company at the same time. It is about nothing less than survival in the digital world. Walsh paints a promising picture, but not a rosy one, with all its dangers and weaknesses. A book worth reading for anyone who wants to keep pace on the journey into the algorithmic future.
