Sihlcity's versatility brought into focus
Shopping—cook it yourself or have it cooked for you? Style yourself or have it done for you? The Departement agency uses these contrasts to answer the question of what makes Sihlcity unique.
Shopping To cook or to be cooked? To style or to be styled? With such oppositions, the Departement agency answers the question about Sihlcity's unique selling point - that you can not only go shopping here, but also eat well, have a chat, enjoy a wellness treatment and be pampered. This was staged to match the new claim "Everything for life" in Sihlcity.
