Many companies want to maintain or increase their communications budget
Despite the difficult economic situation, seven out of ten Swiss companies plan to maintain or increase their spending on PR, advertising, and events. This is according to a survey conducted by the PR agency Farner among the 500 largest companies.
Despite the difficult economic situation, seven out of ten Swiss companies want to maintain or increase their spending on PR, advertising and events. This is the result of a survey of the 500 largest companies conducted by PR agency Farner. With a value of 68 (68 percent of companies want to maintain or increase their budgets at the same level), the annual Farner Communications Index is at the same level as in 2003, according to a press release.
With a value of 62, companies in French-speaking Switzerland are only slightly below the Swiss average of 68, but the motives for their behavior differ significantly from those in German-speaking Switzerland. 24 percent of companies in French-speaking Switzerland state that their needs have changed (German-speaking Switzerland: 16 percent), and 42 percent have changed the resources available to them (German-speaking Switzerland: 18 percent). What both parts of the country have in common is that they most frequently stated that they spend between 6 and 10 percent of their communications budget on public relations. However, there are also companies that state a figure of 30 percent or more.
In 2007, the Farner Communication Index reached a record value of 92. However, the trend over seven years is still slightly positive, according to the press release. Although companies are budgeting more cautiously, communication continues to enjoy a high priority.
With a value of 62, companies in French-speaking Switzerland are only slightly below the Swiss average of 68, but the motives for their behavior differ significantly from those in German-speaking Switzerland. 24 percent of companies in French-speaking Switzerland state that their needs have changed (German-speaking Switzerland: 16 percent), and 42 percent have changed the resources available to them (German-speaking Switzerland: 18 percent). What both parts of the country have in common is that they most frequently stated that they spend between 6 and 10 percent of their communications budget on public relations. However, there are also companies that state a figure of 30 percent or more.
In 2007, the Farner Communication Index reached a record value of 92. However, the trend over seven years is still slightly positive, according to the press release. Although companies are budgeting more cautiously, communication continues to enjoy a high priority.
