Video tool from Wirz edits and adapts advertising media live
Wirz has developed a dynamic video tool. The tool makes it easy to create video ads quickly and efficiently and to edit individual elements in real time—without having to manually edit the ad. M-Budget Mobile is already benefiting from it.
The Dynamic Video Tool, as it is officially called, is programmed once and can then be easily customized based on specific needs: Info such as price disruptors, headlines and call-to-actions can be changed live as often as needed without having to rebuild the entire video spot. In this way, the tool works flexibly and cost-effectively. It is already in use with customers.
Video ads for sales
At M-Budget Mobile, for example, promos for the various subscriptions are implemented at high frequency. These sales measures always tend to have a similar message. In addition to online display advertising, the goal was to develop an efficient solution for the dynamic processing of video ads that could be applied to all M-Budget Mobile promos.
Automation
The Dynamic Video Tool from Wirz takes care of everything that needs to be produced repetitively and quickly. Various elements such as text, font size and color, logos, images and sound can be changed. The result is animated video advertising with all the trimmings. With one exception: the creation and planning of the advertising medium in question. This still requires human thinking skills.
Responsible at Melectronics: Lukas Vasvary (Head of MarKom / E-Commerce), André Steffen (Project Manager MarKom). Responsible at Wirz: Lorenz Clormann, Artur Faria, Jan Kempter, Evelyn Schellenberg (creation); Nathalie Reichmuth, Jan Keller, Sophia Bartolomei (consulting); Yussef Serrat, Désirée Guzzo (media realization).
