Trust in advertisers

Survey The Swiss population has an above-average level of trust in advertisers. This is shown by the European Trusted Brands study by Reader's Digest, which found that 31% of respondents said they trusted advertisers very much or quite a lot. This is the highest figure of all 14 countries in which the survey was conducted. The average is 16 percent. Of the 16 professions surveyed, advertisers ranked 13th, ahead of financial advisors (28%), car salespeople (28%) and politicians (18%), but behind journalists (34%).