Versus advertises night bus
Public Transportation: The Basel-based advertising agency Versus is now managing the «nightliner-bl» night bus project. The «bus for night owls» runs on weekends from Basel, Sissach, and Liestal to surrounding communities.
Public transport The Basel advertising agency Versus is now in charge of the "nightliner-bl" night bus project. The "bus for night owls" runs at weekends from Basel, Sissach and Liestal to surrounding communities, and the partner companies involved decided in favor of Versus following an evaluation. A communication campaign is planned with advertisements, posters, cinema advertising, timetables, a Hengartner system, POS stands and a website as well as streetcar and bus advertising (hanging boxes with dispensers, roof and rear advertising). Versus is also developing a new logo with claim.
