Versus coiffures the luxury of L'Oréal
Following an agency evaluation, the cosmetics group L’Oréal has entrusted a portion of the budget for its luxury brand Kérastase to the full-service agency Versus.
Following an agency evaluation, the cosmetics group L'Oréal has entrusted a partial budget for its luxury brand Kérastase to the full-service agency Versus, which, according to Filippo Muscara, Creative Director of the Basel agency, is to position the brand even higher up in the luxury segment.
