Reinforcement at Publicis
Since early January 2016, Frank Lang has been working as Managing Director of Digital at Publicis, where he also serves as Business Director for Switzerland on the UBS team.
As Managing Director Digital, Frank Lang will take over the management of the entire digital department with the main task of driving forward the expansion of competencies, positioning and representation on the market, as Publicis announced in a press release on Thursday.
As Business Director Switzerland, Lang will also be in charge of the consulting team for UBS Switzerland - including coordination with the international contacts on the agency and client side.
Publicis has thus hired an expert in digital marketing with around 15 years of agency experience. Frank Lang's first stop in the agency world was Factum Kommunikation, after which he worked for several years at McCann in Australia and, following his return to Switzerland, for over six years at Goldbach, most recently in the role of Managing Director of Goldbach Interactive. Lang holds a federal diploma in marketing management and is a regular lecturer at various universities.
