Swiss Star 2012 packaging competition launched
The Swiss Star national packaging competition is moving on to the next round: The SVI is once again seeking innovative packaging solutions that have either been developed by Swiss companies or individuals or introduced to the Swiss market.
The Swiss Star packaging award is being presented for the 43rd time this year. With the Swiss Star, the Swiss Packaging Institute SVI honors outstanding achievements in the packaging industry. The aim of the competition is to highlight the creativity and innovative strength of the Swiss packaging industry. The award is therefore the flagship of the industry.
The Swiss Star is awarded in several categories: Sales packaging, shipping packaging, display packaging, packaging, printing and labeling systems and prototypes. Packaging of all materials is eligible for the competition. In terms of content, the focus is on promoting and rewarding holistic packaging solutions, regardless of the packaging material chosen. The main criteria for evaluation are the protective, logistical and marketing functions of the packaging. The criteria of design, economy and ecology are also assessed. The degree of innovation of the submitted packaging is decisive.
The jury is made up of representatives from the packaging industry, the packaging industry, the transportation industry, consumers and other institutions.
In addition to the Swiss Star, the Audience Award is also presented. This is not decided by the jury, but by consumers via internet voting. Voting for the Audience Award starts in August 2012.
