With MACH Basic 2014-2, comparative figures from two completely independent surveys are now available for the first time. After all, the results of MACH Basic 2014-1 still consisted of 50 percent of the same figures as those of MACH Basic 2013-2 (see also box "The MACH Basic 2014-1"). And in exactly the same way, around half of the data in the latest study is already represented in the 2014-1 evaluation. For this reason, the emphasis in this number is on the previous year's comparisons. And these now show that a total of more than 2.5 million contacts have been lost across all titles covered by Media Trend Journal during this period. That corresponds to a drop of 5.9 percent.

All title groups lose

As the chart "Changes in contact totals" shows, the most striking swings are in southern Switzerland. Here, the daily press gained 5.0 percent, while the Sunday press lost 13.6 percent. However, the increase in the daily press is not due to significant deviations from individual titles and is therefore rather random. Underlying the loss of the Sunday press, however, is a significant drop in the reach of Caffè della Domenica. However, this is the only title in Ticino with a significant change. In French-speaking Switzerland, there are nine titles with significant and all negative changes: two dailies, the only Sunday newspaper, five titles in the general-interest press and one in the special-interest press. In German-speaking Switzerland, on the other hand, no fewer than 43 publications have lost significant ground. 7 in the daily press, 3 in the Sunday press, 23 in the general-interest press and 12 in the special-interest press. In contrast, only two titles made significant gains: the St. Galler Tagblatt, due to the "bought-in" readers of head papers, and the high-flyer Landliebe from Ringier.

Unchanged free shares

The contact totals of free titles have declined in all title groups, but less sharply than for paid publications. Therefore, with the exception of the Sunday press, the free share has generally increased slightly and now stands at 47.2 percent across all language areas and title groups.

As the chart "Free shares by title group and language region" shows, only Ticino has free contacts on Sunday. In this case, it is 100 percent - exactly the same as for the general-interest and special-interest press. Overall and in the two other language regions, however, the free share is still highest in the general-interest press. As a general rule, the smaller the language area, the higher the proportion of free copies. However, there are also major differences depending on the title segment. For example, in the "national topics" segment with the illustrated magazines, consumer topics and large-scale distributors in French-speaking Switzerland, it is almost 90 percent, which comes exclusively from the two cooperative titles of Coop and Migros.

Combinazione reaches 50 percent

In at least two language regions, six offerings each achieve at least five percent reach. They are listed in the "National Offerings" chart in order of national reach. With the exception of Ringier's KombiNation SwissWomen with Schweizer Illustrierte, Glückspost, L'Illustré and TV8, and the NZZ Business Combi from NZZ and Le Temps, all these offerings are represented in all three language regions. Ringier's third-place CombiNation Swiss- Family, with SonntagsBlick, Schweizer Illustrierte, L'Illustré, L'Hebdo, TV8 and Il Caffè della Domenica, achieved the second-highest reach in French-speaking Switzerland. The leading offer, Kombinazione, with all three Migros weeklies, shows a marked difference between the three language regions. In Switzerland as a whole, however, it still reaches just under half of the language-assimilated population aged 14 and over. Ringier's two CombiNation offerings are both significantly stronger in French-speaking Switzerland than in the other language areas and the Swiss average. Two of the national combinations are offered by Migros and Ringier, and one each by Tamedia and NZZ/Ringier.

Migros and Coop dominate

The "Reach hunter German-speaking Switzerland" chart now lists all sites that reach at least 25 percent of the population in the language area. The minimum threshold of 30 percent set a year ago is now exceeded by only three publications. In both major language regions, the titles from Migros and Coop continue to occupy the top positions. This is followed in German-speaking Switzerland by 20 Minuten, which leaves all combinations of paid titles behind and is also the only offering whose reach is currently not significantly lower than a year ago. In French-speaking Switzerland, where the minimum threshold for inclusion is 30 percent, the weekday/Sunday combination of Le Matin and RomandieMAX with the same Ringier magazines as the CombiNation SwissFamily are ahead of the commuter paper, but must be occupied across all language regions. Here, all offerings with the exception of 20 minutes and Coopération have lost significant reach compared to the previous year.

Ringier dominates paid

In any case, paid-for single titles have no place in the concert of the big combinations and free titles. Le Matin Dimanche in French-speaking Switzerland is the exception here, confirming the rule - even though, according to the latest certification, over a quarter of the circulation is distributed free of charge or at a discount of over 50 percent. The Sunday edition of Le Matin is still the leader among paid-for top titles (see chart). Here, the lower limit had to be lowered to 15 percent, as the previous limit of 20 percent is now only exceeded by four titles. The order has not changed. The dominant publisher is Ringier with the four titles L'Illustré, SonntagsBlick, Schweizer Illustrierte and TV8. Tamedia, with the two Le Matin titles, has the same number of publications in this ranking as Konsumenteninfo with Bon à savoir and K-Tipp. Finally, Axel Springer is also represented with the Beobachter. Only the French titles Bon à savoir, L'Illustré and TV8 have not lost any significant ground compared with the previous year.

Ueli Custer

Basic information

The analyses are based on the tables from the report volume, which were made available by WEMF in advance with a blocking period. All daily newspapers published at least five times a week (excluding large circulation titles), all general-interest, financial, business and special-interest press titles were evaluated. Local and regional weekly titles are not included. In the case of daily newspapers, only the largest unit is included. Header pages and partial editions are not listed, regardless of ownership.
 
Also not included in the WEMF tables are the results of newspaper supplements Z - the beautiful pages as a supplement to NZZ and NZZ on Sunday and the Vista-The figures for the newspaper combination were calculated as a supplement to a whole series of daily newspapers. This is because their values were not surveyed separately, but only shown as a calculated combination of the carrier titles. They can therefore in no way be compared with those of separately surveyed supplements such as Das Magazin, NZZ Folio, Télétop Matin, Femina or the evening supplement Extra of Corriere del Ticino. As the results of these titles show, their usage is significantly lower than that of the carrier titles in each case. The values reported in MACH Basic for Z - die schönen Seiten and Vista-Zeitungombi are therefore certainly inflated.

Extrapolation basis

It is based on the statistics on population and households of the Swiss Federal Statistical Office (STAT-POP) and the structural survey of the Swiss Federal Office. The population of MACH Basic 2014-2 is identical to that of MACH Basic 2014-1 and is structured as follows:

- German language group: 4,631,000 (+38,000 or 0.8%)
- French language group: 1 503 000 (+10 000 or 0.7%)
- Italian language group: 288 000 (+3000 or 1.1%)
- Total population: 6 422 000 (+52 000 or 0.8%)

The increase relates to the comparison with MACH Basic 2013-2.

Sampling

It includes not only registered landline numbers, but also people in households without a registered number (15 % of all households) or without a landline (5 % of all households).

Sample size

It is 19,276. Survey Procedure In a first call, the target person is recruited and then interviewed either by telephone or online with a second call.

Survey period

The results of the MACH Basic 2014-2 were surveyed between April 10, 2013 and April 5, 2014. Around half of the values are identical to those of MACH Basic 2014-1, which was collected between October 1, 2012 and October 6, 2013.

Pointing material

Respondents are provided with pointing material (title logo and possible response specifications) for both the telephone interview and the online questionnaire.

Incentivization

Participants in the interview receive a small gift worth ten francs, which increases the willingness to participate.

Communication spaces

52 combined communication areas (zKommR) fill the gap between economic areas and counties, which often have very small caseloads.

Coverage of newspapers with a circulation of less than 20,000 copies
In the 2014-2 evaluation, the values are based on the average readership over the entire 24 months, which were collected using the new method. This enlarges the data basis and reduces the range of variation. Further details can be found in the report volume or on Wemf.ch to find.

With MACH Basic 2014-2, comparative figures from two completely independent surveys are now available for the first time. After all, the results of MACH Basic 2014-1 still consisted of 50 percent of the same figures as those of MACH Basic 2013-2 (see also box "The MACH Basic 2014-1"). And in exactly the same way, around half of the data in the latest study is already represented in the 2014-1 evaluation. For this reason, the emphasis in this number is on the previous year's comparisons. And these now show that a total of more than 2.5 million contacts have been lost across all titles covered by Media Trend Journal during this period. That corresponds to a drop of 5.9 percent.

All title groups lose

As the chart "Changes in contact totals" shows, the most striking swings are in southern Switzerland. Here, the daily press gained 5.0 percent, while the Sunday press lost 13.6 percent. However, the increase in the daily press is not due to significant deviations from individual titles and is therefore rather random. Underlying the loss of the Sunday press, however, is a significant drop in the reach of Caffè della Domenica. However, this is the only title in Ticino with a significant change. In French-speaking Switzerland, there are nine titles with significant and all negative changes: two dailies, the only Sunday newspaper, five titles in the general-interest press and one in the special-interest press. In German-speaking Switzerland, on the other hand, no fewer than 43 publications have lost significant ground. 7 in the daily press, 3 in the Sunday press, 23 in the general-interest press and 12 in the special-interest press. In contrast, only two titles made significant gains: the St. Galler Tagblatt, due to the "bought-in" readers of head papers, and the high-flyer Landliebe from Ringier.

Unchanged free shares

The contact totals of free titles have declined in all title groups, but less sharply than for paid publications. Therefore, with the exception of the Sunday press, the free share has generally increased slightly and now stands at 47.2 percent across all language areas and title groups.

As the chart "Free shares by title group and language region" shows, only Ticino has free contacts on Sunday. In this case, it is 100 percent - exactly the same as for the general-interest and special-interest press. Overall and in the two other language regions, however, the free share is still highest in the general-interest press. As a general rule, the smaller the language area, the higher the proportion of free copies. However, there are also major differences depending on the title segment. For example, in the "national topics" segment with the illustrated magazines, consumer topics and large-scale distributors in French-speaking Switzerland, it is almost 90 percent, which comes exclusively from the two cooperative titles of Coop and Migros.

Combinazione reaches 50 percent

In at least two language regions, six offerings each achieve at least five percent reach. They are listed in the "National Offerings" chart in order of national reach. With the exception of Ringier's KombiNation SwissWomen with Schweizer Illustrierte, Glückspost, L'Illustré and TV8, and the NZZ Business Combi from NZZ and Le Temps, all these offerings are represented in all three language regions. Ringier's third-place CombiNation Swiss- Family, with SonntagsBlick, Schweizer Illustrierte, L'Illustré, L'Hebdo, TV8 and Il Caffè della Domenica, achieved the second-highest reach in French-speaking Switzerland. The leading offer, Kombinazione, with all three Migros weeklies, shows a marked difference between the three language regions. In Switzerland as a whole, however, it still reaches just under half of the language-assimilated population aged 14 and over. Ringier's two CombiNation offerings are both significantly stronger in French-speaking Switzerland than in the other language areas and the Swiss average. Two of the national combinations are offered by Migros and Ringier, and one each by Tamedia and NZZ/Ringier.

Migros and Coop dominate

The "Reach hunter German-speaking Switzerland" chart now lists all sites that reach at least 25 percent of the population in the language area. The minimum threshold of 30 percent set a year ago is now exceeded by only three publications. In both major language regions, the titles from Migros and Coop continue to occupy the top positions. This is followed in German-speaking Switzerland by 20 Minuten, which leaves all combinations of paid titles behind and is also the only offering whose reach is currently not significantly lower than a year ago. In French-speaking Switzerland, where the minimum threshold for inclusion is 30 percent, the weekday/Sunday combination of Le Matin and RomandieMAX with the same Ringier magazines as the CombiNation SwissFamily are ahead of the commuter paper, but must be occupied across all language regions. Here, all offerings with the exception of 20 minutes and Coopération have lost significant reach compared to the previous year.

Ringier dominates paid

In any case, paid-for single titles have no place in the concert of the big combinations and free titles. Le Matin Dimanche in French-speaking Switzerland is the exception here, confirming the rule - even though, according to the latest certification, over a quarter of the circulation is distributed free of charge or at a discount of over 50 percent. The Sunday edition of Le Matin is still the leader among paid-for top titles (see chart). Here, the lower limit had to be lowered to 15 percent, as the previous limit of 20 percent is now only exceeded by four titles. The order has not changed. The dominant publisher is Ringier with the four titles L'Illustré, SonntagsBlick, Schweizer Illustrierte and TV8. Tamedia, with the two Le Matin titles, has the same number of publications in this ranking as Konsumenteninfo with Bon à savoir and K-Tipp. Finally, Axel Springer is also represented with the Beobachter. Only the French titles Bon à savoir, L'Illustré and TV8 have not lost any significant ground compared with the previous year.

Ueli Custer

Basic information

The analyses are based on the tables from the report volume, which were made available by WEMF in advance with a blocking period. All daily newspapers published at least five times a week (excluding large circulation titles), all general-interest, financial, business and special-interest press titles were evaluated. Local and regional weekly titles are not included. In the case of daily newspapers, only the largest unit is included. Header pages and partial editions are not listed, regardless of ownership.
 
Also not included in the WEMF tables are the results of newspaper supplements Z - the beautiful pages as a supplement to NZZ and NZZ on Sunday and the Vista-The figures for the newspaper combination were calculated as a supplement to a whole series of daily newspapers. This is because their values were not surveyed separately, but only shown as a calculated combination of the carrier titles. They can therefore in no way be compared with those of separately surveyed supplements such as Das Magazin, NZZ Folio, Télétop Matin, Femina or the evening supplement Extra of Corriere del Ticino. As the results of these titles show, their usage is significantly lower than that of the carrier titles in each case. The values reported in MACH Basic for Z - die schönen Seiten and Vista-Zeitungombi are therefore certainly inflated.

Extrapolation basis

It is based on the statistics on population and households of the Swiss Federal Statistical Office (STAT-POP) and the structural survey of the Swiss Federal Office. The population of MACH Basic 2014-2 is identical to that of MACH Basic 2014-1 and is structured as follows:

- German language group: 4,631,000 (+38,000 or 0.8%)
- French language group: 1 503 000 (+10 000 or 0.7%)
- Italian language group: 288 000 (+3000 or 1.1%)
- Total population: 6 422 000 (+52 000 or 0.8%)

The increase relates to the comparison with MACH Basic 2013-2.

Sampling

It includes not only registered landline numbers, but also people in households without a registered number (15 % of all households) or without a landline (5 % of all households).

Sample size

It is 19,276. Survey Procedure In a first call, the target person is recruited and then interviewed either by telephone or online with a second call.

Survey period

The results of the MACH Basic 2014-2 were surveyed between April 10, 2013 and April 5, 2014. Around half of the values are identical to those of MACH Basic 2014-1, which was collected between October 1, 2012 and October 6, 2013.

Pointing material

Respondents are provided with pointing material (title logo and possible response specifications) for both the telephone interview and the online questionnaire.

Incentivization

Participants in the interview receive a small gift worth ten francs, which increases the willingness to participate.

Communication spaces

52 combined communication areas (zKommR) fill the gap between economic areas and counties, which often have very small caseloads.

Coverage of newspapers with a circulation of less than 20,000 copies
In the 2014-2 evaluation, the values are based on the average readership over the entire 24 months, which were collected using the new method. This increases the data basis and reduces the fluctuation range. Further details can be found in the report volume or at www.wemf.ch.