Publisher Holtzbrinck tests cheap paper

Daily newspapers The German press landscape has been enriched by an experiment: On May 10, the Holtzbrinck publishing house is launching the cheapest daily newspaper in Germany, which, according to a report by the industry service Kress.de, is called "20 Cent" and costs just as much. "20 Cent" is published with 32 pages in tabloid format and attempts to interest young people in the daily newspaper medium. The experiment is based under the umbrella of the Holtzbrinck title Lausitzer Rundschau in Cottbus.