Bieler Gassmann publishing house partially breaks with Publicitas
The Biel-based Gassmann publishing house will be marketing its daily newspapers Bieler Tagblatt and Journal du Jura itself from next year. This also applies to two advertising combos in the Jura and the title Le Progrès Courrier. Gassmann hopes that this will bring it closer to its customers.
The Biel-based Gassmann publishing house will be marketing its daily newspapers Bieler Tagblatt and Journal du Jura itself from next year. This also applies to two advertising combos in the Jura and the title Le Progrès Courrier. Gassmann hopes that this will bring it closer to its customers.
The expiring contract with the Swiss print marketer Publicitas was terminated at the end of the year, said Marcel Geissbühler, Head of Media at Gassmann-Verlag, on Wednesday. He was adding to a statement from the company.
However, Gassmann-Verlag will continue its collaboration with Publicitas with regard to Romandie-Combi and the ARC Presse combination. In order to be able to market its own products without intermediaries, Gassmann-Verlag is setting up a new subsidiary, Gassmann Media. According to Geissbühler, five to ten jobs will be created for this purpose.
The subsidiary also receives a mandate for marketing the Bern newspaper pool. This concerns the entire Berner Zeitung, Bieler Tagblatt, Freiburger Nachrichten and Walliser Bote editions.
The expiring contract with the Swiss print marketer Publicitas was terminated at the end of the year, said Marcel Geissbühler, Head of Media at Gassmann-Verlag, on Wednesday. He was adding to a statement from the company.
However, Gassmann-Verlag will continue its collaboration with Publicitas with regard to Romandie-Combi and the ARC Presse combination. In order to be able to market its own products without intermediaries, Gassmann-Verlag is setting up a new subsidiary, Gassmann Media. According to Geissbühler, five to ten jobs will be created for this purpose.
The subsidiary also receives a mandate for marketing the Bern newspaper pool. This concerns the entire Berner Zeitung, Bieler Tagblatt, Freiburger Nachrichten and Walliser Bote editions.
