Subdued advertising month of July
Compared to the previous year, advertising pressure fell by 1.8% to CHF 205 million. Nevertheless, the cumulative increase since the beginning of the year is 6.2%. With an increase of 33.4%, the key market of beverages made the negative trend from the euro month of June a thing of the past (-56.3%). With an increase of 48.1% (CHF +1.0 million), watches/jewelry demonstrated its positive advertising pressure trend.
Compared to the previous year, advertising pressure fell by 1.8% to CHF 205 million. Nevertheless, the cumulative increase since the beginning of the year is 6.2%. With an increase of 33.4%, the key market of beverages made the negative trend from the euro month of June a thing of the past (-56.3%). With growth of 48.1% (CHF +1.0 million), watches/jewelry demonstrated its positive advertising pressure trend. With growth of 53.7%, the negative trend in the tobacco products sector was halted. Political campaigns (+183.1%), consumer electronics/photo/film (+22.4%) and household articles/appliances (+18.9%) also recorded growth.
