Early mowing day

Posters Reality sometimes surpasses fiction in its absurdity, as is the case with the new Sloggi poster campaign: Days before the teaser poster was put up, a rash person had the resolution published in the commuter newspaper 20 Minuten. The solution to the mystery: Blue Spirit, the underwear manufacturer's Swiss agency, had pimped up the internationally presented new edition of the campaign with masterful retouching and high Teletubby grass to create a funny teaser. The question is, of course, whether the eyes will be on the ice cream umbrellas on mowing day or on the familiar rear views.