Velvet: Campaign for Hamburg Schauspielhaus

The Deutsches Schauspielhaus Hamburg has made the comeback it had hoped for. Director Karin Beier can look back with pleasure on her third and most successful season to date. She has the backing of multiple award-winning ensemble members, two invitations to the current Theatertreffen and excellent audience figures, with Edgar Selge's solo "Unterwerfung" forming a remarkable peak with 100 percent occupancy. The upcoming 2016/17 season will also be promising. The image campaign designed by Velvet, which will be displayed in public spaces in Hamburg to mark the opening of the season, is ambiguous.

Responsible at the Deutsches Schauspielhaus Hamburg: Nils Wendtland (Responsible for Marketing & Communication). Responsible at Velvet Creative Office: Wolfgang Möhrle (consulting), Jürg Schaffhuser (CD), Peter Moser (AD), Max Christian Graeff (text).